Consumer Insights Manager
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Job Description
Consumer Insights Manager at Vivazen analyzing consumer data to drive strategic product innovations. Supporting cross-functional initiatives to enhance brand positioning and consumer engagement through insights.
Responsibilities:
- Design and execute qualitative and quantitative research to understand consumer behavior, attitudes, and unmet needs
- Develop research methodologies including standalone & scalable surveys, focus groups, interviews, concept testing, and product sampling studies
- Manage relationships with external research vendors and agencies
- Monitor emerging consumer trends, cultural shifts, and competitive activity
- Analyze consumer data from multiple sources including primary research, behavioral data, customer feedback, and syndicated data (e.g., Nielsen, IRI, SPINS, Brightfield, etc.)
- Identify patterns, opportunities, and growth drivers across consumer segments
- Translate research findings into clear insights and strategic recommendations
- Partner with cross-functional teams including Marketing, Sales, Innovation, & Operations to integrate consumer insights into business decisions
- Support product development, brand positioning, and go-to-market strategies with data-driven insights
- Develop frameworks and dashboards that track consumer sentiment, trends, and brand performance
- Create compelling presentations that communicate insights in a clear and actionable way
- Present research findings to leadership and cross-functional stakeholders
- Act as the voice of the consumer within the organization
- Manage multiple research initiatives simultaneously, including budgets, timelines, and vendor relationships
- Evaluate and implement new research methodologies and tools
- Ensure the integrity, accuracy, and ethical use of consumer data
- Maintain an organized research repository for efficient sharing across the organization
Requirements:
- 5–8+ years of experience in consumer insights, market research, analytics, or related roles
- Experience working in consumer packaged goods, retail, e-commerce, or consumer brands preferred
- Proven track record translating research into business strategy, ideally both on the vendor & brand side
- Bachelor’s degree in Marketing, Business, Psychology, Economics, Statistics, or related field
- Master’s degree or advanced research training is a plus
- Strong knowledge of quantitative and qualitative research methodologies
- Ability to analyze large data sets and synthesize insights from multiple sources
- Experience with modern research tools and data platforms (e.g., Qualtrics, Quantilope, Toluna, 1Q, UserInterviews, etc.)
- Strong storytelling and presentation skills
- Excellent project management and cross-functional collaboration skills
- Deep curiosity about consumer behavior
- Strategic thinker with strong business acumen
- Comfortable working in fast-moving, ambiguous environments
- Ability to balance data rigor with practical decision making
Benefits:
- Full medical benefits
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