Content Marketing Specialist
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Job Description
Content Marketing Specialist managing websites and video content for a leading medical practice. Focused on SEO strategies and digital marketing efforts to increase patient engagement.
Responsibilities:
- Manage and optimize four specialized medical websites focused on plastic surgery, hair transplant, and eye procedures to maximize search visibility and patient conversions
- Execute comprehensive SEO strategies including on-page and technical optimizations to improve organic traffic and search engine rankings
- Create and edit compelling video content for YouTube and Meta advertising campaigns that showcase surgical procedures and patient testimonials
- Coordinate website structure and content alignment with Meta ad campaigns using GoHighLevel for landing pages and marketing funnels
- Monitor website performance metrics and implement strategic improvements for SEO, content optimization, and user experience enhancement
Requirements:
- Candidate must demonstrate 1-2 years of professional experience in website management and SEO optimization for multiple websites.
- Must possess intermediate video editing skills specifically for YouTube, including ability to trim footage, add captions, and design engaging thumbnails.
- Required to have working knowledge of technical SEO practices that improve organic search visibility and website performance.
- Must be proficient in using GoHighLevel or comparable funnel/landing page management platforms.
- Candidate should understand digital marketing integration, particularly how website content supports Meta (Facebook/Instagram) advertising campaigns.
- Must be capable of working full-time during standard Pacific Time business hours, Monday through Friday.
- Required to have completed some college coursework, with preference for digital marketing, communications, or related fields.
- Must demonstrate ability to manage and optimize content across multiple websites focused on medical/surgical procedure topics.
- Should have proven experience in creating and formatting web content that supports search engine optimization strategies.
- Must be comfortable performing both technical website maintenance and creative content development tasks.
Benefits:
- Access to a $200k+ perk marketplace with instant discounts on 150+ services
- Access up to 50% of approved earnings before payday (no credit checks or fees)
- On-time, in-currency pay
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