Content Strategist
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Job Description
Content Strategist developing SEO and content strategies for Directive, a B2B marketing agency. Managing Enterprise client relationships, campaigns, reporting, and growth opportunities.
Responsibilities:
- Serve as a client-facing Content Strategist responsible for day-to-day client deliverables
- Create and manage custom client strategies for Enterprise clients
- Develop holistic marketing strategies based on service lines, business goals, campaigns, and historical performance
- Create creative briefs and compelling content campaigns using competitor and audience insights
- Apply Directive best practices to optimize strategies throughout the client lifecycle
- Set client goals using Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting
- Obtain Associate Director approval for goals before presenting them to clients
- Ensure planned strategies are executed through project management
- Delegate tasks to Specialists, clients, and other team members, and track timely completion
- Partner with Project Managers to ensure tasks are created, assigned, completed, and communicated
- Collaborate with content writers and designers to deliver high-quality content campaigns on time
- Act as the main interface between clients, internal teams, and leadership
- Communicate deliverable timelines, goal progress, roadblocks, growth opportunities, and account changes
- Use shared communication channels such as Slack between bi-weekly meetings
- Report client strategy progress and impact through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations
- Identify opportunities for upsells, cross-sells, service-line expansion, increased budgets, and referrals
- Achieve NSM attainment, MRR retention, and CSAT goals
Requirements:
- Proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building
- Ability to analyze website traffic and SEO metrics using tools like Google Analytics
- Strong client-facing communication skills and ability to own relationships with key stakeholders
- Strong familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog/crawling tools
- Proven organizational, project, and time management skills
- Genuine enthusiasm for digital marketing, SEO, and Content
- Must have agency experience
- Must have B2B tech and/or SaaS experience
- Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations
- Experience with LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production
- Use of Asana is required
- Must reside permanently in the United States and be legally authorized to work in the US
- Ability to operate a laptop, software platforms, and office productivity tools
- Reliable internet access and a professional background
- Ability to remain stationary for extended periods and observe and interpret written and/or verbal communication
Benefits:
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- 100% employer-paid plan for you
- 50% employer contribution for dependents
- Access to certified therapists through Spring Health
- Headspace membership
- Gympass
- Unlimited PTO (2-week minimum)
- Paid Company Holidays
- Birthday off
- End of Year Recharge (Closed December 24 - January 1)
- Paid Parental Leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure, scaling in total amount over time
- Annual Anniversary Trip with peers and executive leadership
- Remote work from a home office
- PC or Mac available
- Reasonable accommodations for qualified individuals with disabilities
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