Content Director
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Job Description
Content Director building Scowtt’s B2B adtech content engine across social, video, and AI-citable content. Translating advertising algorithm expertise into content for CMOs, agencies, and growth marketers.
Responsibilities:
- Build and manage an insight bank by capturing weekly learning from the founder, product, and commercial teams and converting it into posts, clips, articles, and talking points
- Run the team posting program, maintaining a weekly calendar and drafting content in each contributor's voice
- Produce a video interview series with agency leaders, adtech voices, and CMOs, approximately 24 guests per year
- Book and prepare guests, run shoots, and publish each episode on schedule
- Manage creator collaborations from outreach and briefing through final post
- Repurpose interviews into long-form content and short captioned clips for LinkedIn, X, Instagram, TikTok, and YouTube
- Select posts for boosting, target named accounts, and report campaign performance
- Own help center, blog, and website content designed to be cited by ChatGPT, Gemini, Perplexity, and other AI assistants
- Maintain consistent wording across content sources
- Collaborate with the PR specialist on data stories, bylines, and an annual flagship report
- Report monthly on target-account engagement, team posting rhythm, and AI-assistant mentions of Scowtt
- Report to the CRO and collaborate with the founder, commercial team, PR specialist, and contract video talent
Requirements:
- A track record of producing strong B2B content, independently and by directing writers, editors, and video talent
- Experience building and maintaining content systems, including calendars, workflows, review cycles, and multiple contributors on a weekly rhythm
- Ability to work as a peer with senior people, coach executives on their voice, interview CMOs and agency leaders, and approach outside thought leaders confidently
- Deep working knowledge of LinkedIn, X, Instagram, TikTok, and YouTube, including platform performance, post boosting and targeting, and results measurement
- Comfort with video production, from planning interviews to briefing editors on clips
- Curiosity about adtech and performance marketing, with willingness to learn and explain advertising algorithms simply
- Comfort using AI tools for drafting, research, and productivity, with judgment to assess output quality
- Experience with B2B SaaS or adtech audiences, or writing content cited by AI assistants is a plus
- Submission of a short note and work examples demonstrating relevant content, content systems, executive/team voice programs, paid or social campaigns, and work with senior or outside voices
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