Content Strategist – UGC Engineer
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Job Description
Content Strategist / UGC Engineer building viral UGC distribution engines for Vyral Labs’ consumer app and brand clients. Managing creators, testing content, and scaling winning campaigns.
Responsibilities:
- Run client campaigns end to end with creator rosters across one or more markets
- Write hooks and scripts for creators each week
- Test hooks, formats, pacing, text styles and CTAs at volume
- Analyze performance daily, discontinue underperforming content and scale successful content
- Coach creators using specific feedback and examples from top performers
- Decide which creators stay on the roster, need support or should be removed
- Source and onboard new creators when fresh talent is needed
- Develop distribution playbooks for consumer apps and brands
- Apply playbooks to Vyral Labs' own app studio
Requirements:
- Chronically online; knowledge of TikTok and Reels culture
- High agency and ownership of outcomes
- Systems thinker who turns creative chaos into repeatable processes
- Writes native hooks, scripts and feedback rather than marketing speak
- Comfortable posting own content and reading numbers in real time
- Organised enough to run many creators, tests and clients at once
- Business-minded and focused on client outcomes
- No industry experience needed
- Bonus if experienced in UGC, creator management, social or growth marketing
- Bonus if able to speak more than one language
Benefits:
- Bonuses
- Equity
- Unlimited PTO (we roughly take around 23 days a year)
- Remote-first: work from anywhere
- Quarterly team trips
- Paid trial before going full-time
- Clear path to Senior UGC Engineer, with pay, equity and bonuses growing with progression
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