Creative Lead, Brand Design
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Job Description
Creative Lead shaping AllTrails’ outdoor adventure brand through global campaigns and visual design. Mentoring creatives and delivering integrated work across digital, social, film, experiential, and product channels.
Responsibilities:
- Set the tone for brand design and creative development at AllTrails
- Execute highly crafted brand creative and campaigns while mentoring the team and modeling best practices
- Lead the development of evergreen assets shaping the brand visual language, including art direction, graphic treatments, color, typography, illustration, photo/video, and motion
- Partner with Design Leadership to evolve the AllTrails visual brand at scale
- Concept and execute global integrated campaigns across digital, social, lifecycle, OOH, film, experiential, and in-product channels
- Collaborate with Creative Leadership, marketing leads, and cross-functional stakeholders on campaigns that build love for the AllTrails brand and product
- Make fast, confident design decisions grounded in project goals, audience insight, and business context
- Lead design exercises and workshops and drive internal alignment on principles and ideas
- Research business problems and develop core creative ideas that translate into successful executions
- Contribute to a respectful, collaborative, and creative team environment
Requirements:
- Minimum of 6 years of relevant experience leading global brand campaigns, in either an agency or in-house studio setting, preferably for a SaaS company, app, or digital product
- Experience leading projects in a senior creative role such as a Design Lead, Art Director, or Senior Designer
- Extensive experience concepting and designing compelling creative across multiple mediums, formats, environments, and surfaces
- Strong, precise execution of visual design fundamentals, including typography, layout, color, form, and composition
- Outstanding portfolio demonstrating highly crafted design work and success building unique and interesting creative that resonates with audiences
- Strong communication and presentation skills, including articulating and selling creative decisions and managing stakeholder feedback
- Exceptional conceptual and brainstorming skills
- Strong critical thinking skills, including self-editing, iterating, testing ideas, and providing constructive feedback
- Extensive experience collaborating with copywriters, designers, and marketing strategists on campaigns and brand storytelling
- Experience at a fast-paced remote-first company where autonomy and proactiveness are key contributors to success
- Highly developed aesthetic sensibility and taste, with deep knowledge of the current and historic creative landscape, design trends, and culture
- Deep knowledge of Figma, Adobe CC, and other creative platforms and tools
- Strong grasp of design systems and deploying flawless creative at scale
- Empathy for the customer and individuals on a creative team
- Experience with no-code design tools like Framer or Webflow is a bonus
- Experience using AI tools such as Midjourney, Runway, Gemini and ChatGPT is a bonus
- Passion for the outdoors or deep interest in outdoor culture is a bonus
- Must be based in the United States
- AllTrails is unable to offer visa sponsorship for this role
- Successful completion of a background check required
Benefits:
- Competitive and equitable compensation, including ownership through equity and performance-based bonuses
- Comprehensive health, dental, and vision coverage to support your physical and mental well-being
- Unlimited PTO in addition to company holidays
- Dedicated time once a month to test and improve our product through company-wide no-meeting days
- Fully paid parental leave to birthing and non-birthing parents
- 401k Match & access to financial wellness resources through Origin
- Remote work stipend to help you design a comfortable and productive home office
- Annual learning stipend to invest in your long-term professional growth and skills
- Exclusive discounts on our subscriptions and merchandise for you and your friends & family
- An authentic investment in you as a human being and a professional—we value your identity as much as your output
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