Lead Brand Designer
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Job Description
Lead Brand Designer shaping visual identities across marketing, product, SMM, and CRM. Neo Group delivers data-driven solutions through an international professional network.
Responsibilities:
- Develop and evolve visual identities across brands and products, including typography, color palettes, guidelines, and design templates
- Ensure a consistent visual language across SMM, CRM, product, and marketing touchpoints
- Define, maintain, and promote brand guidelines across teams and projects
- Lead visual direction for campaigns, product launches, key visuals, and other high-impact brand projects
- Collaborate with stakeholders and cross-functional design teams to create cohesive brand communications
- Review design outputs and provide constructive feedback to maintain high visual quality
- Create visual materials for brand communications, internal initiatives, and other business needs
- Support and mentor designers on brand-related tasks and help develop the team’s brand-focused approach
Requirements:
- 3+ years of experience in brand design or a similar role
- Strong portfolio demonstrating experience in developing visual identities and cohesive brand systems
- Strong understanding of typography, composition, color theory, and visual hierarchy
- Proven experience creating, maintaining, and implementing brand guidelines across different projects and teams
- Ability to understand business goals and translate them into clear, effective visual solutions
- Strong communication and collaboration skills, with the ability to work effectively with multiple stakeholders and cross-functional teams
- Advanced proficiency in Figma, Adobe Photoshop, and Adobe Illustrator
- Experience working with performance marketing and creating visuals for campaigns focused on measurable results
- Experience collaborating with motion and 3D teams on integrated creative projects
- Previous experience leading, mentoring, or supporting other designers
- Understanding of marketing funnels, user behavior, and how visual communication influences engagement and conversion
Benefits:
- 20 paid working vacation days annually
- Fully-paid day off during the birthday month
- Legal support for obtaining a local work/residence permit
- Compensation for wellness activities
- International work environment with a passionate, motivated, and professional team
- Partial or full reimbursement of medical insurance costs, depending on the chosen plan
- Professional development compensation
- Complimentary snacks available in the office
- Corporate events throughout the year
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