Senior Brand Designer
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Job Description
Senior Brand Designer owning Monato’s visual identity. Building coherent brand systems and marketing materials for a Mexican financial infrastructure company.
Responsibilities:
- Ser dueño del sistema de identidad visual de Monato: brand books, guías de estilo, componentes de marca y su aplicación consistente en todos los touchpoints
- Definir y documentar la personalidad de marca, voz, tono y guías editoriales que dan consistencia a todas las comunicaciones de la empresa
- Crear y producir materiales para redes sociales, campañas, piezas editoriales, newsletters y comunicaciones comerciales
- Actuar como referente de arte para el equipo de product designers: alinear criterios visuales, dar feedback y asegurar coherencia de marca en los materiales que produce cada squad
- Coordinar con marketing y comercial para entender sus necesidades, planear entregas y garantizar que los materiales soporten su estrategia
- Ser el referente interno de marca: asegurar que toda pieza que sale de la empresa comunique con consistencia y calidad
- Integrar IA y automatización en los procesos de producción como parte del flujo de trabajo habitual, no como excepción
Requirements:
- 5+ años en diseño de marca, diseño gráfico o dirección de arte, idealmente en empresas de tecnología, fintech o agencias con clientes B2B
- Portafolio sólido de branding: identidades visuales, sistemas de diseño, aplicaciones editoriales y materiales de marketing
- Experiencia construyendo o evolucionando brand systems, no solo aplicándolos
- Experiencia definiendo personalidad de marca, voz y tono
- Habilidad para alinear y dar dirección creativa a otros diseñadores
- Capacidad de manejar múltiples proyectos en paralelo con distintos stakeholders
- Dominio de Figma y suite Adobe
- Manejo de herramientas de IA aplicadas a la producción visual
- Práctica activa de IA para optimizar y escalar producción de materiales
- Ilustración (nice to have)
- Experiencia en marcas B2B o fintech (nice to have)
Benefits:
- Ownership creativo real sobre una marca en construcción, con visibilidad directa a liderazgo
- Trabajo transversal: rol central entre diseño, marketing y comercial
- Práctica de diseño AI-native: trabajamos con IA en el día a día y seguimos explorando hasta dónde puede llegar
- Espacio para proponer, experimentar y definir cómo se ve una fintech de infraestructura
- Crecimiento dentro de una empresa en etapa de construcción y escala
- Cultura remota, flexible y orientada a resultados
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