Creative Lead
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Job Description
Creative Lead at WeTravel driving brand's visual identity and marketing materials. Collaborating with teams to elevate creative outputs across various platforms and initiatives.
Responsibilities:
- Owning WeTravel's still-image visual identity–across all public-facing materials–to appropriately showcase the brand to external stakeholders
- Owning WeTravel's video identity across all commercial channels, including YouTube, paid ads, email and short-form social platforms (Instagram Reels, YouTube Shorts)
- Owning the visual presence of WeTravel at more than 50 global conferences, understanding brand identity adaptation based on sub-segment and location variances, including cultural localization
- Overseeing the creation of all still-image graphic designs for various mediums, including event and sales materials, print/digital advertisements, infographics, newsletters/email templates, social media organic ads, marketing collateral, and landing pages
- Managing the daily workflow and project management of all graphic design tasks–specifically through Monday.com—with precision and attention to detail
- Providing strategic direction on WeTravel's brand identity, including managing and updating the visual identity document and maintaining design systems/component libraries for scalability
- Integrating AI design tools into creative workflows to increase efficiency and enable rapid prototyping and variation testing—including prompt engineering, generative asset creation at scale, and quality control of AI-assisted outputs
- Leading design performance analytics: own reporting on visual effectiveness (CTR, engagement rates, conversion by design element) and iterate based on data-driven insights
- Managing cross-functional workflow efficiency with copywriting, marketing, and product teams to ensure streamlined design sprints and approval processes that don't bottleneck campaigns
- Overseeing the creation of motion graphics and video editing for short-form content, ensuring consistency with brand identity across all video mediums
Requirements:
- 8+ years of experience with managing graphic design and videography, including brand strategy and visual identity
- Proven ability to integrate AI tools (Midjourney, Claude, ChatGPT, Adobe Firefly, Gamma, HeyGen, and generative design platforms) strategically into design workflows while maintaining brand consistency and ownership of quality control
- Expertise in prompt engineering and iterating generative outputs to achieve on-brand results
- Experience managing tasks from multiple departments, specifically through management tools like Monday.com or Asana
- Demonstrated ability to prioritize tasks to best meet business goals, with real examples of reworking schedules to meet the most-pressing demands
- Strong understanding of brand identity and how it works with other brand departments (predominantly copywriting) to present to the public a strong, unified identity that attracts and converts leads
- Experience building and designing landing pages in HubSpot and using tools like Figma to pull, design, and organize product images and design systems
- Experience with motion graphics and short-form video editing (vertical video, quick-cut editing, animation)
- Strong communication skills, with oral and written English fluency.
Benefits:
- Generous "Time to Recharge" policy — enjoy unlimited paid time off to rest, recharge, and show up as your best self.
- Amsterdam Program – visit us in Amsterdam (HQ) for 2-4 weeks every year, staying in one of our WeTravel apartments.
- Work remotely for a maximum of 4 weeks per calendar year.
- Extensive paid family leave.
- Three paid volunteer days per year — take time to give back to causes you care about, on us.
- 2-week cross-functional onboarding program.
- Cutting-edge equipment and tools to set you up for success. Coverage for certain work-from-home (WFH) equipment.
- Join an international, travel-loving team with a passion for adventure and innovation.
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