Creative Strategist
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Job Description
Creative Strategist developing performance-focused ad concepts for ecommerce brands. Researching brands, understanding audiences, and creating clear ad briefs with insights and recommendations.
Responsibilities:
- Research each brand, its products, customers, competitors, and market
- Understand customer pain points, desired outcomes, objections, and buying motivations
- Identify new creative angles and testing opportunities
- Develop hooks, headlines, ad concepts, and messaging directions
- Write clear briefs for static ads, videos, and other creative formats
- Make sure each brief clearly explains the audience, message, concept, and visual direction
- Review ad performance and identify patterns across angles, hooks, formats, and audiences
- Understand why a creative may be working or underperforming
- Recommend iterations, new concepts, and future tests based on performance
- Keep track of what has already been tested to avoid repetitive ideas
- Manage multiple brands, briefs, revisions, and deadlines
- Collaborate with designers, editors, copywriters, media buyers, and account managers
- Stay aware of advertising trends while keeping ideas relevant to each brand
Requirements:
- Previous experience in creative strategy, ecommerce marketing, advertising, or a similar role
- Experience developing concepts for paid social ads
- Strong research, writing, and communication skills
- Ability to understand different customers and write for different audiences
- Ability to turn insights into clear, actionable briefs
- Comfortable reviewing performance and making recommendations
- Able to manage several projects and priorities at once
- Detail-oriented and reliable with deadlines
- Open to feedback and comfortable collaborating with a team
- Curious, proactive, and willing to keep learning
- Understanding of metrics such as CTR, CPA, ROAS, and conversion rate
Benefits:
- Flexible work arrangements
- Professional development opportunities
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