Creative Strategist, Consumer Growth Marketing
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Job Description
Creative Strategist at Malwarebytes shaping performance-driven advertising and optimizing creative strategies. Leading collaborative efforts across teams to enhance consumer growth marketing.
Responsibilities:
- Creative Strategy & Execution
- Lead creative development across static, dynamic, video, and emerging formats for performance marketing and brand awareness campaigns
- Develop a deep understanding of our product, our audience, and what makes a piece of creative land, not just look good
- Partner closely with internal teams (Brand, Creative, Product, etc.) and external agencies/vendors to brief, review, and iterate on assets. You hold the bar high at every stage
- Leverage AI tools to accelerate workflows — research, ideation, scripting, competitive analysis, data dashboards - while ensuring final output is crafted by real people.
- Be the creative thought partner people actually want in the room: opinionated, collaborative, and grounded in what the data says.
- Performance & Optimization
- Monitor creative performance, analyze results, and iterate quickly to optimize creative direction
- Build and maintain a testing calendar and creative playbook that scales. Ensure the team doesn't reinvent the wheel every month
- Own a reporting framework that clearly surfaces the good, bad, and what to do next
- Cross-Functional Collaboration
- Work with our ASO team to evaluate new creative, review store content, and build a steady pipeline of experiments across app store placements
- Partner with our Social and Content teams to cross-pollinate ideas. You'll test what works organically in paid, and vice versa
- Stay sharp on platform trends, algorithm shifts, and competitor activity so we're never lagging behind the industry
Requirements:
- 2 - 3+ years running creative strategy and performance optimization/testing at scale - ideally for a mid-to-large consumer brand or agency
- Hands-on experience with paid channels (Meta, Google UAC/App Campaigns, Apple Search Ads, or similar) and a real understanding of how creative drives performance within each
- Familiarity with ASO and how experimentation works in that environment (store screenshots, feature graphics, preview video, etc.)
- Creative and analytical in equal measure. You can identify what works and why, then scale it
- A communicator who can align external partners, cross-functional teams, and senior stakeholders without losing momentum
- Highly organized to run multiple workstreams at once, scrappy enough to move when the situation calls for it
- Comfortable using AI to speed up workflows (Claude, ChatGPT, Microsoft CoPilot)
- Someone who genuinely loves this craft. You've got big ideas and that energy spills through Slack and Zoom meetings.
Benefits:
- Comprehensive medical, dental, and vision insurance coverage
- Employee Referral Bonus Program
- Wellness programs
- 401k and employer matching for (US Employees)
- Comprehensive Time Off policy
- An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)
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