Creative Lead
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Job Description
Creative Lead tasked with driving the creative strategy for Capital One’s fastest-growing consumer product. Collaborating with teams to enhance user acquisition via digital marketing channels.
Responsibilities:
- Own and drive the creative vision and strategy for social, video, and display advertising to fuel user acquisition
- Lead creative execution across mobile app acquisition campaigns
- Establish, scale, and manage a robust content sourcing engine
- Manage a high-volume performance creative pipeline
- Collaborate with the Growth team and Capital One’s Brand team
Requirements:
- Bachelor’s Degree or military experience
- At least 5 years of experience in digital marketing, performance marketing, or paid acquisition
- At least 3 years of experience driving creative strategy and execution for paid social, video, or display advertising channels
- At least 3 years of experience managing creative testing pipelines and partnering closely with paid media channel owners
- At least 7 years of experience in digital marketing, paid media, or performance marketing (Preferred)
- Proven track record as a meaningful contributor to a successful mobile app's rapid growth through conversion-focused performance creative (Preferred)
- Deep hands-on experience designing winning performance creative for app-focused acquisition channels (Preferred)
- Expertise in sourcing and scaling ad content through diverse channels, including user-generated content (UGC), creator networks, third-party agencies, and internal studios (Preferred)
- Strong experience navigating strict compliance, legal, and risk frameworks within a highly regulated industry or corporate environment (Preferred)
- Excellent stakeholder management skills, with the ability to translate complex channel data into clear, high-level business insights and strategic roadmaps for executive leadership (Preferred)
Benefits:
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support total well-being
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