Creative Content Strategist
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Job Description
Creative Content Strategist at SheerID developing multi-channel content strategies and ensuring engaging audience interactions across platforms. Leading creative ideation and project management for optimized content delivery.
Responsibilities:
- Creative Concepting & Copywriting (60%): Lead ideation: Develop creative concepts for multi-channel campaigns, product launches, and evergreen initiatives.
- High-impact copywriting: Write clear, persuasive, and brand-aligned copy for key assets ranging from webpages and thought leadership pieces to ads and video scripts.
- Brand stewardship: Ensure a consistent, authoritative, and engaging brand voice across all content experiences.
- Content Architecture and GXO Strategy (30%): Answer Engine Optimization (AEO): Formulate and execute strategies to optimize content for AI-driven search engines and voice search.
- Structured Content Design: Re-architect content into clear, structured formats (FAQs, bulleted summaries, direct-answer modules) that balance UX and AI crawlability.
- Operations and Project Management (10%): Workflow Optimization: Audit, design, and implement content workflows to scale content production without sacrificing quality, prioritizing an agile framework for iteration, collaboration, and continuous improvement.
- Project Management: Own the content lifecycle from brief to deployment, utilizing existing creative operations framework and project management tools (e.g., Asana).
- Tech Stack Integration: Leverage AI tools where appropriate to automate repetitive tasks, streamline research, and improve time-to-completion.
Requirements:
- 8+ years of experience in copywriting and content strategy with a proven track record of delivering high impact campaigns and content deliverables.
- Exceptional Portfolio: A strong portfolio demonstrating versatile writing skills, conceptual thinking, and the ability to turn complex ideas into accessible, engaging narratives.
- Concept Development: Proven experience developing fresh, innovative concepts that are differentiated and human.
- AEO and SEO Fluency: Deep understanding of search engine evaluation, specifically how LLMs pull data.
- Project Management Mastery: Exceptional organizational skills with experience managing content calendars and cross-functional stakeholders.
- Analytical Mindset: Ability to interpret and leverage data to iterate and improve content performance.
- Tech Proficiency: Experience with WordPress, Asana, and generative AI tools used for brainstorming and operational efficiency.
Benefits:
- SheerID is an equal opportunity employer.
- We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees.
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