Creative Strategist, Copywriter
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Job Description
Creative Strategist / Copywriter shaping and scaling paid social campaigns for eCommerce brands. Collaborating on creative concepts and leveraging data-driven insights to drive success.
Responsibilities:
- Conduct in-depth research into assigned eCommerce brands to understand their products, audiences, and business models
- Analyse competitor advertising strategies to identify gaps, opportunities, and winning angles
- Use research and insights into human psychology to generate strong creative concepts
- Write persuasive copy for both video and image-based ads
- Work closely with editors, graphic designers, and content creators to bring concepts to life
- Partner with growth strategists to ensure creative aligns with financial and marketing objectives
- Collaborate with a media buyer to review performance data and assess creative effectiveness
- Use performance insights to refine, improve, and scale ads that show traction
- Continuously test and optimise creative to drive stronger results and increased sales
Requirements:
- 2+ years’ experience in direct-response copywriting for eCommerce brands
- Experience (or exposure) to UGC direction, video scripting, or motion graphics
- Advantageous experience running paid social (Meta, Google, TikTok) and/or email campaigns
- Solid understanding of performance metrics such as CTR, CPC, ROAS, CPA, with a data-led approach
- Strong grasp of advertising psychology, persuasion techniques, and conversion strategies
- Ability to analyse competitor ads and extract actionable insights
Benefits:
- No rigid hierarchy
- No micromanagement
- No unnecessary bureaucracy
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