Creator Strategist
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Job Description
Creator Strategist managing UGC campaigns, creator relationships, and content workflows. Supporting Power Digital’s AI-powered growth services through briefs, casting, QA, and client collaboration.
Responsibilities:
- Manage creator campaigns from start to finish, including briefing, communication, and deadline management
- Support the growth of the internal creator database
- Collaborate with clients, social strategists, and creators to bring content concepts to life
- Enhance and optimize business operations through AI technologies
- Utilize Power Digital’s nova ecosystem to support departmental objectives
- Lead communication with creators throughout UGC campaigns from onboarding through content delivery
- Participate in client calls and communications to align on creative direction, campaign needs, feedback, and deliverables
- Build and maintain creative briefs with social strategists and clients
- Oversee UGC deliverables, deadlines, content quality, and error-free execution
- Recruit and manage internal creator lists, including sourcing, outreach, onboarding, and relationship management
- Match creators to brand needs and campaign goals while QAing language, brief alignment, and skillset
- Provide internal creators with guidance, tools, and resources
- Identify and implement improvements to creator processes, content formats, campaign structures, and workflows
- Ensure daily use of Iris, nova, and Pulse at 100% cadence
- Maintain campaign trackers in Asana and Sheets with 100% weekly completion
Requirements:
- 1+ years experience managing creator or influencer campaigns end-to-end, from onboarding through final content delivery; agency experience preferred
- Proven ability to build, edit, and manage creative briefs that clearly communicate objectives, deliverables, and expectations
- Working knowledge of UGC and its role within broader digital and social marketing strategies
- Ability to autonomously manage multiple campaigns, stakeholders, and deadlines simultaneously in a fast-paced environment, without errors
- Confident working cross-functionally with creators, clients, and internal teams to drive successful campaign execution
- Ability to identify, test, and implement process improvements that enhance how UGC is delivered and scaled
- Reliable and clear communication with creators and internal teams
- Ability to manage multiple deadlines without dropping the ball
- Understanding of what makes compelling, on-brand UGC
Benefits:
- Equal Opportunity Employer
- AI tools and proprietary technology ecosystem (Omega, Iris, nova, and Pulse) provided for work processes
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