CRM & Lifecycle Marketing Coordinator
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Job Description
CRM and lifecycle marketing coordinator supporting [solidcore], a national boutique fitness company. Managing Klaviyo campaigns, automated journeys, segmentation, testing, and performance reporting.
Responsibilities:
- Build and schedule email, SMS, and push campaigns in Klaviyo, including audience targeting and QA
- Set up and maintain automated client journeys for new studio openings, onboarding, trials, member nurture, and new modalities
- Draft copy and review agency-produced creative in Figma and Canva according to brand standards
- Build and validate client and prospect segments based on lifecycle stage
- Translate client behavior data into segmentation logic and personalization strategies
- Run A/B tests on subject lines, send times, and content
- Summarize campaign performance using Klaviyo, InsightsOS, and Tableau
- Maintain a shared content calendar and communicate send dates and marketing changes
- Use AI tools to accelerate campaign development, reporting, copy drafting, performance summaries, and QA
- Coordinate with Digital, Brand, and Field teams to align CRM messaging with broader marketing initiatives
- Identify site or app experience opportunities supporting CRM program goals
Requirements:
- 1-2 years in CRM or lifecycle marketing, agency or in-house
- Hands-on experience with a CRM/marketing automation platform; Klaviyo and/or Axle strongly preferred
- Familiarity with Figma and Canva for reviewing or building creative assets
- Strong copywriting and editing skills, with the ability to adapt to brand voice guidelines
- Comfort working with data: pulling reports, spotting trends, and translating numbers into next steps
- Comfortable using AI tools such as Claude for drafting copy, summarizing data, or streamlining repetitive tasks
- Highly organized, with the ability to manage multiple campaigns and deadlines at once
- Clear communicator, comfortable collaborating across Marketing, Digital, Brand, and Field teams
- Bachelor's degree preferred, ideally in Marketing, Communications, or a related field
Benefits:
- Bonus eligibility based on performance
- Monthly cell phone stipend
- 401(k) with employer match
- Medical, dental, and vision insurance
- Paid parental leave and parental pay benefits
- Free telehealth services
- Employee Assistance Program (EAP)
- Pre-tax commuter benefits
- Flexible PTO
- Free drop-in classes at [solidcore]
![[solidcore] logo](/_next/image?url=%2Fapi%2Fimages%2Fsolidcore.jpg&w=256&q=75)
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