CRM Manager
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Job Description
CRM Manager for an international online gaming company specializing in sports betting and casino services in Latin America. Responsible for building automated lifecycle flows and managing CRM strategies.
Responsibilities:
- Build and scale automated lifecycle flows (Welcome, Reactivation, Churn Prevention) across Email / SMS / Push / WhatsApp
- Work with granular segmentation (e.g., Slot Fans / Weekend Bettors / at-risk VIPs) and match the right incentives to the right audience
- Contribute to bonus cost efficiency through bonus-to-GGR budget thinking and incentive mechanics optimization
- Run incrementality / true lift analysis to understand whether a bonus truly changed behavior
- Own promo QA & stability by doing sanity-checks of bonus links/codes/triggers before each release
Requirements:
- 1-2 years of hands-on experience as a CRM Manager / CRM Specialist in iGaming (casino/sportsbook)
- Solid understanding of multi-channel lifecycle automation (Email/SMS/Push/WhatsApp) and basic segmentation principles
- Strong attention to detail with a QA mindset, and confidence working with core CRM metrics and numbers
- Exposure to A/B testing or campaign impact evaluation (incrementality / uplift)
- English B1+ (Intermediate); Spanish is a plus
Benefits:
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
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