CRM Manager
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Job Description
CRM Manager driving lifecycle marketing strategies for 3Commas.io, a leading crypto trading firm. Improving activation, retention, and revenue through data-driven lifecycle marketing efforts.
Responsibilities:
- Own the strategy and execution of lifecycle marketing across email, push, in-app messaging, and automated flows.
- Design intelligent user journeys tailored to the behavior of crypto traders.
- Improve activation, increase trading retention, reduce churn, and unlock revenue uplift through segmentation, automation, and data-driven experimentation.
- Develop and own CRM and lifecycle marketing strategies across all customer touchpoints (email, push, in-app, web).
- Map trader journeys (from first deposit to high-frequency trading) and design behavior-based automation flows.
- Create segmented communication frameworks based on trading volume, product usage, risk appetite, portfolio holdings, and regional preferences.
- Build and optimize multi-channel campaigns to activate new users, retain active traders, and reactivate churned cohorts.
- Execute continuous A/B and multivariate testing on messaging, incentives, and triggers.
- Monitor core lifecycle KPIs: activation rate, retention curves (D1/D7/D30), reactivation rate, open/click-through/conversion rates, LTV, ARPU per segment.
- Translate data insights into actionable campaign improvements and report findings to leadership with clarity and precision.
- Ensure CRM performance dashboards are maintained and reliable.
- Maintain clean user segments and list hygiene, ensuring compliance with GDPR, CAN-SPAM, and relevant crypto marketing regulations.
Requirements:
- 3+ years in CRM, retention, lifecycle marketing, or growth automation.
- Proven experience running CRM campaigns in fintech, trading, or crypto platforms.
- Hands-on proficiency with CRM and marketing automation tools (Braze, HubSpot, Salesforce Marketing Cloud, Iterable, or similar).
- Experience with mobile CRM (push, in-app messaging, dynamic triggers).
- Strong analytical mindset - able to read funnel data, run cohort analysis, and interpret retention metrics (SQL or basic data querying is a plus).
- Fluent in English with exceptional clarity in written communication.
Benefits:
- Impact at Scale
- Strategic Influence
- Culture of Growth
- Global & Remote Work flexibly from Barcelona, Tallinn, Cyprus — or remotely, in sync with our distributed product and tech teams.
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