CRM Specialist – Part-Time
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Job Description
CRM Specialist executing lifecycle communications for BorrowMyDoggy, the UK's top dog-sharing marketplace. Role emphasizes hands-on engagement and CRM optimization for a growing tech brand.
Responsibilities:
- Build and send **newsletters, lifecycle and engagement communications** across email, push and in-app
- Support the CRM Lead in **executing customer journeys in Braze**
- Create and manage **user segments** based on behaviour, activity and lifecycle stage
- Help maintain and optimise **onboarding, engagement and reactivation flows**
- QA campaigns and journeys to ensure accuracy, timing and relevance
- Use CRM data to identify opportunities to improve engagement, response and retention
- Work with Customer Care, Product and Ops where CRM supports the member experience
Requirements:
- Hands-on experience in a **CRM or lifecycle marketing role** for a subscription or online business
- **Working knowledge of Braze** - you should be comfortable building campaigns, segments and journeys yourself
- Strong attention to detail and confidence managing live CRM sends
- Data-aware mindset with an understanding of engagement and retention metrics
- Clear written communication skills
- Ideally:
- Familiarity with **A/B testing and experimentation** in CRM
- Experience with **push notifications and in-app messaging**
- Experience working in a **marketplace** or two-sided platform environment
- Nice to have:
- Ability to design and build **HTML emails**
- **Social media experience** (content, community or campaign support) is a plus, but not required
Benefits:
- Competitive salary
- A fun and friendly dog loving team
- Contribute to shaping the future of a rapidly growing tech company
- Work with a mission-driven brand and an engaged, dog-loving community
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