Customer Marketing Manager
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Job Description
Customer Marketing Manager at Cohere focusing on customer advocacy and marketing campaigns for AI solutions. Collaborating with teams to create impactful narratives and optimize customer engagement.
Responsibilities:
- Engage with key customers to uncover success stories that demonstrate the impact of Cohere’s AI solutions.
- Champion our customers by supporting content pieces that are woven into blogs, social media, website content, whitepapers, sales enablement and other marketing materials.
- Create unique events alongside the events team to support customers with education, enablement and empowerment.
- Source speaking opportunities that align with our customers’ goals, driving brand awareness and demonstrating the impact of AI for our customers
- Craft compelling case studies, testimonials, and customer narratives that highlight customer challenges, solutions, and outcomes.
- Design and execute marketing campaigns centred around customer stories to drive awareness, engagement, and advocacy.
- Partner with the customer success, product, sales, marketing and events teams to align on go-to-market strategies to drive our customer advocacy narrative.
- Track and analyze the performance of customer-focused marketing campaigns, using insights to optimize future efforts.
- Develop and maintain dashboards to monitor key metrics related to customer engagement and advocacy.
Requirements:
- 7+ years of marketing experience in a technology-focused company, with at least 3 years of experience customer marketing for a high-growth company
- Exceptional storytelling and writing skills, with the ability to craft compelling narratives that resonate with diverse audiences.
- Proven experience in building and executing marketing campaigns that drive customer engagement and advocacy.
- Strong project management skills, with the ability to manage multiple projects simultaneously and collaborate effectively across teams.
- Excellent communication and interpersonal skills, with the ability to build relationships with customers and internal stakeholders.
- Experience with marketing tools and platforms, such as HubSpot, Salesforce, and Google Analytics, is a plus.
- A passion for AI and technology, with a keen interest in understanding how AI can drive business outcomes.
Benefits:
- An open and inclusive culture and work environment
- Work closely with a team on the cutting edge of AI research
- Weekly lunch stipend, in-office lunches & snacks
- Full health and dental benefits, including a separate budget to take care of your mental health
- 100% Parental Leave top-up for up to 6 months
- Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
- Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
- 6 weeks of vacation (30 working days!)
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