Demand Generation Marketer
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Job Description
Demand Gen Marketer at Pogo focusing on B2B paid acquisition strategies across digital and unconventional channels. Collaborating with teams on creative targeting and budget allocation.
Responsibilities:
- Own B2B paid acquisition across multiple channels including digital and offline
- Shape and run paid strategy
- Apply analytical rigor to every spend decision
- Collaborate with internal teams on creative elements
- Test, iterate, and scale successful campaigns
Requirements:
- 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend
- Experience with multiple paid channels such as LinkedIn and Meta
- Strong analytical skills for measuring CAC, ROAS, pipeline contribution, and attribution
- Experience in fast-growing organizations with ownership of decisions
- Bonus: experience with AI tools, out-of-home, billboard, or direct mail experience
Benefits:
- Unlimited PTO
- Minimum 20 days vacation policy
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