Design Operations Lead
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Job Description
Senior Designer leading the creation and governance of design standards for omnichannel content at Greenpark. Collaborating closely with a global pharmaceutical client to enhance design excellence.
Responsibilities:
- Establish, document, and maintain global design standards, patterns, and guardrails for omnichannel content (modular and long-form), ensuring adaptability for local market needs
- Build and evolve a holistic design system spanning brand expression, motion principles, accessibility, localization, and regulated content requirements
- Define quality benchmarks, review mechanisms, and acceptance criteria; lead design reviews for high-impact initiatives and campaigns
- Architect scalable workstreams for content creation across global and local studios, including intake, briefing, modular production, QA, and versioning
- Define roles, RACI, and SLAs for design workflows; optimize end-to-end throughput in partnership with GBS and Content Operations
- Create playbooks, templates, and reusable components to reduce rework and accelerate delivery
- Lead pilots and adoption of AI-assisted design workflows (e.g., content generation, versioning, semantic search, rapid prototyping) with a focus on quality, ethics, and compliance
- Introduce and standardize use of advanced tools including 3D modeling, real-time engines, augmented reality, and motion systems; integrate into content pipelines
- Evaluate, select, and onboard creative tools; define best practices for prompt engineering, dataset governance, and performance tracking for AI features
- Serve as SME across asset types (static, motion, interactive, 3D/AR, email, web, social, in-field materials, and modular content components)
- Troubleshoot complex design and production challenges—file architecture, color management, accessibility, performance, device compatibility, and localization
- Coach studio teams on advanced techniques, non-destructive workflows, and efficiency hacks
- Partner with Client GBS, Commercial, and Omnichannel Excellence to align standards with business priorities, platform capabilities, and measurement frameworks
- Embed design thinking, UX, and UI best practices into key initiatives, including brand.com, HCP and patient experiences, and field enablement tools
- Define KPIs for design quality, cycle time, reuse rates, localization speed, and content performance; build feedback loops to iterate standards
- Conduct audits and maturity assessments across markets; prioritize uplift plans and share learnings globally
- Maintain a roadmap for design standards, tools, and capability building; report progress to leadership
Requirements:
- 8–12+ years in design for omnichannel content, including leadership of multi-market or above-market programs
- Proven track record building and governing design systems or standards in complex, regulated environments; pharma/healthcare experience preferred
- Hands-on expertise with advanced creative technologies: 3D modeling/animation (e.g., Blender, Cinema 4D), real-time engines (e.g., Unity/Unreal), AR frameworks, and motion design
- Demonstrated experience with AI-enabled design workflows and tools (e.g., image/video generation, layout assistants, asset tagging, component libraries)
- Portfolio showcasing systems thinking, high craft quality, and measurable impact at scale
Benefits:
- Occasional travel to global and priority local markets for assessments, onboarding, and training
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