Programmatic Ad Operations Specialist
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Job Description
Programmatic Ad Operations Specialist at Two Six Technologies enabling targeted messaging campaigns. This role involves collaborating on campaigns and understanding customer needs in a remote setting.
Responsibilities:
- Work directly with customers to understand their strategic objectives and mapping them to our software's capabilities.
- Setup programmatic display campaigns across various channels, troubleshoot technical issues related to ad delivery and tracking.
- Collaborate with a variety of stakeholders to recommend strategies and optimizations for campaigns.
- Stay updated on emerging programmatic technologies and platforms.
- Draft analytical reports and brief stakeholders.
- Investigate and onboard new ad tech partners and execute regular testing to maximize ad campaign performance.
- Conduct training for employees and customers on best practices and new ad tech offerings.
Requirements:
- At least 2 years of relevant experience, with an emphasis on programmatic advertising operations.
- Strong understanding of programmatic advertising principles, including real-time bidding (RTB), ad exchanges, and DSPs.
- Experience with programmatic ad platforms like Beeswax, Google DV360, The Trade Desk, or Xandr.
- Understanding of digital advertising standards and Interactive Advertising Bureau (IAB) specs.
- Strong communication skills, planning, and attention to detail.
- Solid project management skills, with the ability to multitask and prioritize in a fast-paced environment.
- Experience in conducting training in person and virtually.
- Creating and updating training materials in various tools and formats (video, Google docs, confluence).
- Rigorous analytic skills, including reporting metrics to internal stakeholders and customers.
- Familiarity with spreadsheets, JIRA, and AI tools.
- Expertise in data analysis and reporting using Google Analytics and Excel.
- Collaboration and communication skills, able to work with different team members and stakeholders.
- Eligibility to obtain and maintain a government clearance up to TS/SCI level.
Benefits:
- medical, dental, and vision insurance
- life and disability insurance
- retirement benefits
- paid leave
- tuition assistance
- professional development
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