Digital Campaign Manager
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Job Description
Digital Campaign Manager responsible for managing digital campaigns from brand awareness to conversion. Collaborating with cross-functional teams to optimize performance and report on results.
Responsibilities:
- Develop and manage digital campaigns where Top-of-Funnel (TOFU) awareness feeds Middle-of-Funnel (MOFU) engagement, leading to Bottom-of-Funnel (BOFU) conversions
- Monitor campaign performance across all channels
- Periodically, translate campaign metrics into executive-level narratives
- Understand and optimize for the hybrid multi-touch journey
- Design and lead A/B testing frameworks for ad creative, landing page experiences, and audience segments
Requirements:
- Proven ability to map digital tactics to specific stages of the buyer’s journey
- Expertise in Google Analytics 4 (GA4) and platform-native tools (Meta, Google, LinkedIn)
- Ability to look at a spreadsheet and answer the question 'So what does this mean for our bottom line?' with a concrete action plan
- Strong grasp of CAC (Customer Acquisition Cost), LTV (Lifetime Value), ROAS (Return on Ad Spend), and MER (Marketing Efficiency Ratio)
- Experience with pixels, tagging, and tracking to ensure data integrity across the entire funnel
Benefits:
- Comprehensive health and wellness plans
- 401(k) with a Nielsen company match
- Generous paid time off
- Company-provided vehicle and/or discretionary incentive/bonus eligibility (depending on the role)
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