Digital Experience Manager
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Job Description
Digital Experience Manager enhancing digital customer experience and driving growth through UX/UI excellence for Blue Cross Life. Collaborating across teams to ensure intuitive, high-performing digital journeys.
Responsibilities:
- Lead the strategy, optimization, and performance of Blue Cross Life’s digital customer experience leading up to the transactional application process
- Serve as the connection between strategy, design, data, and execution, ensuring digital journeys are intuitive, on-brand, accessible, and built to drive growth
- Define and measure success through analytics, experimentation, and user research, translating insights into clear, actionable improvements across the customer journey
- Design scalable digital journeys, optimizing templates and components, and enabling campaigns, product launches, SEO, and cross-sell opportunities
- Own and optimize the website experience—structure, templates, components, and design systems
- Lead UX/UI research, experimentation, and journey analysis to identify friction, validate hypotheses, and prioritize improvements
- Own the CRO insights and experimentation roadmap, partnering with vendors and internal teams to deliver measurable improvements
- Support SEO, AIO, and GEO initiatives by integrating technical and content considerations into templates, UX decisions, and optimization efforts
- Own the UX/UI agency relationship, including roadmap alignment, delivery oversight, prioritization, reviews, approvals, and accountability
- Communicate progress, performance insights, risks, and outcomes to stakeholders and leadership.
Requirements:
- Post-secondary education in Marketing, Communications, Design, Business, UX, or a related field
- 7–10 years of progressive experience in digital experience management, UX/UI, website optimization, CRO, or digital program leadership
- Proven experience leading UX/UI programs, experimentation initiatives, or conversion optimization efforts
- Experience managing agencies or external vendors with clear ownership of delivery and outcomes
- Advanced proficiency with analytics and research tools such as GA4, Hotjar, user journey/pathing, and A/B testing platforms
- Strong experience with modern CMS platforms (Webflow preferred) and scalable web templates or components
- Deep understanding of UX/UI best practices, mobile-first design, accessibility (WCAG), and design systems
- Proven ability to translate data into actionable insights that drive UX, conversion, and growth outcomes
- Working knowledge of technical SEO and the ability to integrate SEO/AIO/GEO considerations into digital experiences
- Strong cross-functional collaboration and communication skills, with the ability to influence at all levels
- High ownership mindset with accountability for outcomes, not just deliverables
- Structured, organized, and able to drive consistent execution against roadmaps
- English required, Bilingual is considered an asset.
Benefits:
- Health insurance
- Performance-based incentive programs
- Professional development opportunities
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