Digital Marketer
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Job Description
Digital Marketer at GraphAware applying analytics and strategies to improve customer engagement and lead conversion. Responsible for driving campaigns, optimising technology, and ensuring measurable marketing success.
Responsibilities:
- Improve organic visibility
- Work with our content writer to strengthen our SEO strategy by identifying high-value keyword opportunities, optimising existing content and ensuring new content is structured for search performance.
- Optimise the marketing lifecycle
- Improve how leads move through the funnel from initial conversion through to qualified opportunities and customers.
- Manage the marketing technology stack
- Take responsibility for our marketing technology infrastructure, with HubSpot and WordPress at its core.
- Drive demand and conversion through digital channels
- Develop and run digital campaigns that generate high-quality traffic and leads.
- Deliver reliable marketing insight and measurement
- Ensure our analytics and tracking infrastructure allow us to understand the impact of digital marketing across the full customer journey.
- Provide informal HubSpot training and create manuals for the marketing and sales teams to ensure processes are followed and the tool is being used to its full potential.
Requirements:
- 3-5 years of experience in high-impact digital marketing roles, ideally within organisations selling technical products with long sales cycles.
- A self-starter who can manage and prioritise their own workload, hitting deadlines without constant supervision.
- Curious and up to date with the newest tools: able to identify new means to reach our customers
- Hands-on experience with marketing automation tools, CMS platforms, and data analytics (Google Analytics, HubSpot, etc.).
- Exceptional verbal and written communication skills for cross-team alignment.
Benefits:
- Remote-first, results-oriented culture: Work autonomously, stay accountable, and focus on outcomes over processes
- True flexibility: Work from anywhere in Europe or UK with schedules that balance your life
- Knowledge growth: Learn through challenging projects and peer collaboration
- Global connections: Build relationships through regular international team meetups
- Competitive compensation: Enjoy regular salary reviews that recognise your evolving impact
- Equity participation: Share in the company's success through our share scheme program
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