Digital Marketing Manager – Orthopaedics
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Job Description
Digital Marketing Manager responsible for positioning and adoption of digital surgical solutions for Johnson & Johnson MedTech. Collaborating closely with clinical and sales teams to enhance market impact.
Responsibilities:
- Strategische Verantwortung für die Positionierung, Adoption und Skalierung digitaler chirurgischer Lösungen in Deutschland
- Definition und Weiterentwicklung der Digital‑Surgery‑Marketingstrategie für den deutschen Markt
- Übersetzung von Robotik-, Software- und Datentechnologien in klar differenzierte klinische und ökonomische Wertversprechen
- Enge Abstimmung mit EMEA- und Global‑Strategien
- Entwicklung von Adoptions- und Nutzungsmodellen nach Systemplatzierung
- Skalierung in Kliniknetzwerken und Aufbau von Referenzzentren
- Zusammenarbeit mit Sales & Capital Teams, Clinical Affairs & Education, Market Access & Hospital Leadership
- Aufbau und Pflege eines nationalen KOL‑Netzwerks im Bereich Digital & Robotic Surgery
- Definition und Tracking relevanter KPIs
Requirements:
- 8+ Jahre Erfahrung in strategischem Marketing, Produkt- oder Go-to-Market-Funktionen im MedTech-Umfeld
- Nachgewiesene Erfahrung mit: digitalen Lösungen / Software, Robotik oder Investitionsgütern und komplexen klinischen Entscheidungsprozessen
- Sicheres Auftreten gegenüber Senior Stakeholdern (intern & extern)
- Sehr gute Kenntnisse in MS Office
- Verhandlungssicher in den Sprachen Deutsch & Englisch
- Tiefes Verständnis des deutschen Healthcare‑ und Krankenhausmarktes
- Fähigkeit, Technologie in Geschäftsnutzen zu übersetzen
- Starkes strategisches Denken kombiniert mit Umsetzungsstärke
- Hohe Eigenständigkeit, Priorisierungs- und Entscheidungsfähigkeit
- Reisebereitschaft: ca. 60%
Benefits:
- jährlicher Bonus mit festgelegtem Ziel (% des Gehalts) abhängig von Gehaltsstufe / Standort, wobei der tatsächliche Betrag auf der Leistung der Mitarbeiter und des Unternehmens des vergangenen Kalenderjahres basiert, oder Verkaufsprovisionen.
- Urlaubstage
- mindestens 12 Wochen Elternzeit
- Trauerurlaub
- Betreuungsurlaub
- Ehrenamtsurlaub
- Erstattung für Gesundheit und Wohlbefinden
- Programme für finanzielle, physische und mentale Gesundheit.
- Auszeichnungen für Dienstjubiläen und Anerkennung
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