Digital Marketing Manager – EMEA, APAC
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Job Description
Digital Marketing Manager driving localized paid campaigns across EMEA and APAC for Illumio’s ransomware containment platform. Managing regional budgets, pipeline performance, and market-specific campaign optimization.
Responsibilities:
- Plan, launch, and optimize paid campaigns across Google, LinkedIn, programmatic, and Reddit for EMEA and APAC audiences
- Manage regional budgets and pacing, and report on performance against pipeline and revenue targets
- Serve as point person for localization, briefing translators and agencies and reviewing localized landing pages and campaign assets for accuracy and cultural fit
- Integrate with field marketing leaders across EMEA and APAC, aligning digital campaigns with regional events, account-based programs, and pipeline priorities
- Partner with regional sales teams to reflect local buying behavior, competitive landscapes, and compliance needs
- Ensure regional campaign and customer data is stored and processed according to local data residency requirements, working with IT and legal
- Bring regional market intelligence to the global team and identify where global assets need adaptation
- Test and iterate channel mix, targeting, and creative by market
- Report to the global campaigns team based in the United States while keeping campaigns aligned with global strategy and brand
Requirements:
- 4+ years running paid digital campaigns (Google, LinkedIn, programmatic; Reddit experience a plus) in a B2B SaaS environment
- Experience marketing across multiple EMEA and/or APAC markets
- Clear understanding that localization means more than translation
- Track record of working closely with field marketing to align digital programs with regional events and campaigns
- Familiarity with regional data privacy and residency requirements (GDPR and equivalents)
- Comfortable working asynchronously with a team based in different time zones
- Strong written communication skills
- Analytical ability to defend budget allocation with data
- Based in EMEA or APAC
- Must meet applicable work authorization requirements
Benefits:
- Medical, Dental, Vision Coverage
- Health and Dependent Savings Accounts
- Life and Disability Programs
- Paid Parental Leave
- Voluntary Benefit Programs
- Company Sponsored Wellness Program
- Wellness Reimbursement Program
- Retirement Savings
- Equity Opportunities
- Paid time off and Paid Holidays
- Employee Incentive Program
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