Digital Marketing Manager
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Job Description
Digital Marketing Manager enhancing digital presence across EMEIA. Focusing on SEO, SEA, and website optimization with cross-functional collaboration.
Responsibilities:
- Own and drive digital performance across multiple brands and websites in EMEIA, using data and insights to prioritize actions and improvements.
- Execute and continuously optimize SEA and SEO activities in line with central PPC and SEO guidance to drive qualified traffic, visibility, and business impact.
- Manage and optimize websites through the company CMS, ensuring strong performance, usability, discoverability, and technical SEO compliance.
- Optimize website structure, navigation, and information architecture based on product types, solutions, and customer journeys.
- Identify content gaps and work with content, product marketing, and regional teams to ensure required content is created, localized, and published.
- Drive AI visibility and future‑ready content structures, ensuring websites remain discoverable across evolving search and AI-driven experiences.
- Launch and optimize e‑commerce performance, aligned with business and revenue objectives across EMEIA markets.
- Lead conversion rate optimization (CRO) initiatives across the full funnel, from traffic acquisition to lead generation, checkout, and conversion.
- Use analytics, dashboards, and experimentation (e.g. funnel analysis, A/B testing) to identify friction points and scale high‑performing experiences.
- Ensure high‑quality localization and translations, with SEO best practices and market relevance applied consistently across regions.
- Lead or support website launches, migrations, and major updates, ensuring SEO, performance, and governance standards are met.
- Monitor post‑launch performance and drive continuous optimization and improvement cycles.
- Align with and support social media initiatives to ensure consistency across digital channels (nice to have).
- Collaborate closely with the central PPC/SEO teams, and regional stakeholders to ensure alignment with global standards and tools.
- Work cross‑functionally with peers in demand generation, content, product marketing, sales, and regional marketing teams.
- Manage, coach, and develop a team, providing clear direction, performance management, and professional growth opportunities.
Requirements:
- Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
- Proven experience in digital marketing, with strong hands-on expertise in SEA and SEO.
- Strong analytical skills, with the ability to interpret performance data, identify insights, and translate them into concrete optimization actions.
- Solid experience working with CMS platforms and website optimization.
- Demonstrated ability to identify content gaps and drive content creation and publication at scale.
- Experience launching and optimizing websites in a regional or multi-country environment.
- Strong understanding of localization, translations, and regional digital nuances.
- Experience managing and developing teams.
- Excellent command of English (written and spoken).
- Experience working in complex, matrixed, international organizations.
- Knowledge of social media platforms and strategies is a plus.
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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