Digital Marketing Specialist
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Job Description
Digital Marketing Specialist leading digital marketing initiatives for energy and utilities company. Responsible for SEO, content marketing, and managing social media presence.
Responsibilities:
- develop and execute SEO strategies
- perform technical SEO audits
- conduct keyword research and develop content strategies
- write SEO-optimized website copy
- create content for Instagram posts
- manage social media presence
- create press releases
- manage ongoing SEO performance
- plan and optimize paid advertising campaigns
- track campaign performance and prepare reports
Requirements:
- 5+ years of experience in digital marketing
- strong knowledge of technical SEO and on-page SEO
- experience writing SEO-focused content
- experience managing business social media accounts
- hands-on experience with Meta Ads Manager
- strong understanding of content marketing and lead generation strategies
- excellent written and verbal English communication skills
- highly organized with the ability to manage multiple marketing initiatives
- proficiency with Google Analytics, Search Console, Ahrefs, SEMrush
Benefits:
- health insurance
- paid time off
- professional development
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