Manager, Digital Marketing Operations
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Job Description
Digital marketing operations manager running Braze, Twilio, and social campaigns for a healthcare technology company. Improving CRM workflows, reporting, vendor coordination, and AI-enabled marketing processes.
Responsibilities:
- Build, schedule, and monitor email and SMS campaigns in Braze and Twilio
- Manage the technical setup of marketing automation and CRM systems
- Manage email and SMS vendor relationships, including onboarding, performance, and cost
- Track and report email and SMS performance to identify opportunities to influence member behavior and increase lifetime value
- Protect marketing database data quality and maintain consistent design and brand standards
- Manage the creative development process from request to launch, including briefs, timelines, reviews, and approvals
- Maintain intake and prioritization systems for creative work
- Schedule and manage social campaigns in Hootsuite and Later
- Maintain the social content calendar and report on publishing performance
- Support SMS, App Install, and Paid Social campaign setup, asset tracking, trafficking, and reporting
- Review CRM, creative, and social workflows and partner with internal AI resources to automate repeatable steps
- Test AI tools for campaign QA, reporting summaries, copy and subject-line variations, and creative briefs
- Use performance data and AI-assisted analysis to improve segmentation, timing, and messaging
- Apply a test-and-learn approach, document results, and share learnings
- Collaborate across Brand, Creative, Analytics, and Performance Marketing
Requirements:
- Bachelor’s degree, or an equivalent combination of education and experience
- 5+ years of digital marketing experience with a background in email and SMS marketing
- Hands-on experience with marketing automation, ESP, and SMS tools; Braze and Twilio strongly preferred
- Working knowledge of HTML and CSS for building email campaigns
- Experience managing workflows, timelines, and approvals across creative and cross-functional teams, ideally with a project management tool such as Asana
- Experience with social scheduling tools such as Hootsuite and Later preferred
- Strong analytical skills, including Excel, with experience in reporting and data analysis; Tableau preferred
- Experience managing vendors and budgets
- Curious, hands-on approach to AI and automation, with willingness to learn new tools and change how work gets done
- Excellent verbal and written communication skills, with the ability to work across teams in a fast-paced environment and balance competing priorities
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