Digital P.R Specialist
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Job Description
Digital PR Specialist creating research-led campaigns and earning authoritative backlinks for LOCALiQ clients. Pitching newsworthy stories to journalists within Newsquest’s growing SEO team.
Responsibilities:
- Develop campaign ideas from scratch alongside the client’s SEO Analyst
- Conduct research using multiple data sources
- Speak to clients to gather thoughts and quotes for potential stories
- Write press releases and stories in flawless English
- Pitch stories to journalists
- Track news, events and wider media for relevant trends and opportunities
- Follow up with journalists and ensure clients are accredited with backlinks
- Track campaign progress and ensure deadlines are met
- Lead the ongoing development of outreach processes and strategies
- Stay up to date with developments in digital PR and outreach
- Proactively identify opportunities across all clients
- Obtain high-authority backlinks through research-based, proactive or reactive digital PR campaigns
- Construct and deliver impactful campaigns for reputable press publications
Requirements:
- Demonstrable experience creating impactful research-based, proactive or reactive digital PR campaigns across multiple industries
- A high level of creativity with the ability to generate relevant and newsworthy stories
- A strong understanding of news and media content, with regular engagement across formats
- Excellent written and verbal communication skills with strong attention to detail
- Strong research and data analysis skills to uncover relevant stories
- The ability to manage multiple projects and priorities across different clients and industries
- Confidence in building and managing relationships both internally and externally
- Proficiency with Microsoft Office
- Ability to work in the UK
- Flawless English writing ability
Benefits:
- Competitive salary
- 25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan
- Employee Helpline counselling and advice
- Gym membership
- Cycle to Work scheme
- Eye care
- Retail discounts
- Team building days
- Annual volunteer charity day
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