Digital SEM Marketing Specialist II
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Digital Marketing/Communications Specialist II driving client advertising performance and supporting portfolio growth at Cox Automotive.
Responsibilities:
- The Digital Marketing/Communications Specialist II is responsible for driving client advertising performance, supporting portfolio growth, and contributing to retention strategies
- Executes end-to-end digital campaigns across Search, Display, Social, and Video channels to optimize performance against dealer goals
- Follows established best practices to analyze results, proactively identify issues, and take ownership of resolving any challenges that may impact performance or dealer satisfaction
- Execution and delivery of client Digital Advertising (SEM, Display, Social Media, Video) strategies and tactics, with strong advertising performance and high client satisfaction across a portfolio of 50+ accounts
- Provide and/or execute keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations to continually improve digital advertising performance
- Monitor and analyze account performance and trends to determine adjustments in tactics and allocations, making independent decisions and consulting with the client as needed
- Provide monthly performance reporting and quarterly consultative conversation to ensure alignment to goals
- Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals
- Take ownership of clients’ digital advertising issues and drive to resolution
- Participate in the exchange of ‘best practices’ across entire Digital Advertising Strategists team, incorporating those learnings to continually improve dealer performance
Requirements:
- Bachelor’s degree in a related discipline and 2 years experience in a related field
- The right candidate could also have a different combination, such as a master’s degree and up to 2 years experience; or 6 years experience in a related field
- Experience and demonstrated ability to effectively work with all levels of a client account
- Demonstrated customer service skills and outstanding relationship management capabilities
- Demonstrated knowledge of Search Engine Optimization strategies, good knowledge of web-based applications and common internet protocols and conventions (HTTP, FTP, HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics)
- Demonstrated knowledge in using Salesforce
- Certification: All members of the Advertising team must be certified in Google Search, Google Display, and Microsoft within first 90 days of employment.
Benefits:
- The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations
- Seven paid holidays throughout the calendar year
- Up to 160 hours of paid wellness annually for their own wellness or that of family members
- Eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave
- Health care insurance (medical, dental, vision)
- Retirement planning (401(k))
- Paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO)
Similar Jobs
Director, Integrated Communications
Director of Integrated Communications at athenahealth developing and executing integrated communication strategies. Partnering with the Chief Product & Operations Officer and managing external visibility and media relations.
Telecommunications Field Technician – 100% Travel, USA
Telecommunications Field Technician providing hands-on technical support for FAA Brand New Air Traffic Control System. Involves installation readiness, technical verification, and equipment decommissioning.
Manager, External Communications, Editorial Channels
Manager, External Communications at Solventum overseeing public relations and internal communications. Driving storytelling and editorial execution to enhance corporate reputation and employee engagement.
Communication Specialist
Customer Support Specialist providing assistance for automotive inquiries through various channels. Collaborating with teams for efficient problem resolution in a fast-paced environment.
Senior Voice and Clinical Communications Engineer
Senior Engineer responsible for designing and modernizing communication platforms in healthcare. Collaborates with teams to ensure service reliability and meet evolving clinical needs.
Manager, Donor Communications
Manager, Donor Communications leading annual fundraising campaigns and donor engagement for Repair the World. Writing donor communications and supporting grassroots fundraising efforts.
Marketing Communications Manager, Social
Marketing Communications Manager shaping audience engagement and social media strategy at a leading veterinary tech company. Driving measurable growth across social and digital platforms in a remote role.
Head of Brand and Communications
Head of Brand & Communications for Fieldguide, focusing on brand positioning, narrative, and visual identity. Collaborating with Product Marketing and Sales to ensure consistent brand communication.
Communications Manager
Communications Manager developing content and managing external press strategies for a digital health company. Requires extensive experience in healthcare communications and media relations.
Digital Communication Manager
Provide feedback on how digital communication tools navigate complex human situations for Terac. Participate in improving ethical practices of digital communication via a remote interview process.
Director, Communications – LATAM
Director, Communications leading LATAM communications for Smile Train in Brazil, overseeing strategic campaigns and stakeholder engagement across the region.
Mandatory Internship in Communications, Socio-Political Research
Intern assisting the Humanistic Association with research, communication, and organizational support in a remote format. Flexible work duration for students looking to engage in human rights and civil society issues.
Marketing Communications Specialist
Marketing Communications Specialist at G&G Industrial Lighting driving campaign execution and messaging development for B2B marketing. Collaborating on structured campaigns, sales-enablement content, and performance tracking.
Telecommunications Lineman
Remote Telecom Lineman supporting telecom infrastructure projects through planning and data validation. This role involves flight planning, data management, and asset review.
Senior Communications Specialist
Senior Strategic Communications Specialist focused on VHA Electronic Health Record Modernization. Responsible for strategic communication plans and stakeholder engagement for healthcare initiatives.
Communications Associate
Communications Associate supporting A1's external communications and brand presence through media and digital platforms. Engaging with global markets and coordinating communication activities in a remote capacity.
Communications Associate
Communications Associate supporting external communications and brand presence for an AI chat application. Involves media outreach, research, and content creation responsibilities.
Communications Director
Communications Director managing all aspects of external-facing communications for For The People. Elevating organizational profile and overseeing communication strategies with various stakeholders.
Analista de Processos III – Branding e Comunicação
Analista de Processos III optimizing branding and communication processes for Grupo Boticário. Collaborating across multiple levels and departments to ensure efficiency and clarity.
Director, Product Communications
Director of Product Communications at Definium Therapeutics leading strategic communication for late-stage pipeline. Overseeing external and internal narratives, preparing for potential product launches.