Director – Channel Accounts
Posted 1hrs ago
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Job Description
Channel sales director growing reseller-driven revenue for Uniguest’s managed IPTV, digital signage, and interactive technology solutions. Leading channel managers, strategic partners, and enterprise opportunities.
Responsibilities:
- Execute Uniguest’s channel sales playbook across designated verticals
- Lead and develop a team of Channel Sales Managers toward shared ARR and revenue goals
- Own channel performance and deliver agreed-upon ARR targets
- Build a strong, qualified pipeline of partner-driven opportunities
- Strengthen existing reseller relationships and identify and onboard new partners
- Partner with resellers to uncover opportunities, engage stakeholders, and develop joint lead-generation and account strategies
- Identify, track, and progress enterprise opportunities through Salesforce
- Maintain pipeline visibility and accurate forecasting
- Develop relationships with technology consultants and IT/AV integrators to increase specification of Uniguest solutions
- Maintain understanding of customer needs, buying processes, technology trends, and competitive dynamics across assigned verticals
- Establish expectations, coach, and support Channel Sales Managers in account planning, partner development, pipeline creation, and closing opportunities
- Collaborate with End User Sales, Presales, Marketing, Delivery, Product, and Support
- Monitor industry trends, competitor activity, partner feedback, and customer needs to refine go-to-market strategy
- Travel up to 40% to support partners, customers, industry events, and sales opportunities
Requirements:
- Minimum of 7 years of enterprise sales experience, with significant experience selling through a channel/reseller model
- Previous experience leading, coaching, and developing channel sales professionals
- Proven success driving revenue and pipeline through resellers, VARs, integrators, and strategic partners
- Strong understanding of the U.S. AV/IT channel and enterprise technology sales environment
- Experience selling to and building relationships with senior-level and executive decision-makers
- Ability to travel up to 40%
- Demonstrated success leading channel sales professionals and driving revenue through reseller, VAR, integrator, and alliance relationships
- Strong understanding of partner relationship development and partner-sourced pipeline
- Experience navigating complex enterprise sales cycles
- Proven ability to create opportunities through partner engagement, networking, industry events, account planning, and targeted market development
- Strong experience using Salesforce CRM for pipeline management, forecasting, opportunity tracking, and sales activity
- Strong understanding of enterprise technology, Pro AV, video delivery, digital signage, IPTV, CMS, interactive technologies, or related solutions
- Experience working with technology consultants and IT/AV integrators
- Strong communication, presentation, negotiation, and interpersonal skills
- Established relationships within the U.S. AV and technology reseller ecosystem
- Documented history of meeting or exceeding revenue targets within a channel-driven sales environment
Benefits:
- Opportunity to grow strategic channel relationships
- Represent video-based technology solutions used by enterprise customers
- Support from experts across Sales, Presales, Delivery, and Support
- Equal employment opportunity




















