Director, Content Strategy – Operations
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Job Description
Director of Content Strategy & Operations at Cengage leading digital learning experiences. Innovating content production processes to support students and educators nationwide.
Responsibilities:
- Lead the content and operations function within Milady, through Portfolio, Content & Learning and Production teams.
- Set the strategic vision for subject area portfolios, content development and operational execution, aligned to company goals and market needs.
- Partner with cross-functional Directors of Product, Marketing and Sales to build a comprehensive content and production strategy that enhances customer engagement and drives digital user growth.
- Drive innovation in content strategy and operations, increasing engagement and annual number of learners reached.
- Lead a team of Portfolio managers to deliver market-informed business proposals for all trades programs Milady serves.
- Regularly analyze product and portfolio plans to align forecasting and measurement of progress towards goals; deliver cases for strategic investment.
- Orchestrate multi-channel content operations—from planning, production, distribution, and measurement to optimization.
- Identify new ways to use technology to decrease content creation timelines, ensuring learners always have access to relevant learning experiences.
- Voice of Customer: Lead your teams to apply customer-centric methodology to identify customer problems and validate potential solutions.
Requirements:
- 10+ years leading content strategy and operations teams, including significant experience in AI enabled content production.
- Shown success in using content strategies to deliver revenue growth.
- Proficiency in digital analytics tools and a strong knowledge of digital KPIs in the learning environment.
- Experience with LMS platforms, content management systems, and content production departments.
- Experience using AI for content development a plus.
- B.S. or proven experience.
Benefits:
- Cengage Group is committed to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees.
- Eligible to participate in the company’s discretionary incentive bonus program.
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