Student Portal Content Specialist
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Job Description
Student Portal Content Specialist to develop, manage, and publish content for SNHU's student-facing portal. Collaborating with stakeholders to ensure brand consistency and engagement metrics.
Responsibilities:
- Provide a unified and organized view of learner portal content across departments and place a high focus on maintaining brand consistency and integration with message, tone, and voice.
- Manage an accessible content calendar with publish date schedules and target audiences.
- Develop and publish brand-appropriate, engaging, student-facing content representative of all interests and departments.
- Work in collaboration with internal stakeholders across all student-facing departments to identify content needs and audience segmentation.
- Ensure quality control and adherence to brand guidelines based on established governance plan, including accuracy in audience targeting and content delivery.
- Comply with robust CMS quality assurance and publishing process.
- Support ongoing portal maintenance including routine updates and adjustments based on learner engagement.
- Monitor student engagement and portal traffic metrics.
- Develop and share monthly engagement and traffic reports to inform strategy and content adjustments.
- Attendance, punctuality, and reliability are essential functions of this role.
- Other duties and responsibilities as assigned.
Requirements:
- Three years of experience in marketing or communications
- Bachelor's degree in communications, marketing or related field (such as journalism, creative writing, or graphic design)
- Demonstrate strong communication skills to provide a shared understanding across departments and teams
- An understanding of the student life cycle, and a desire to grow as part of an integrated team
- Experience in CMS, CRM, and student engagement platforms
- Excellent time management and attention to detail
- Proficient in managing and maintaining focus on key projects
- Demonstrated flexibility in meeting deadlines and deliverables
- Experience understanding and using data and analytics
Benefits:
- High-quality, low-deductible medical insurance
- Low to no-cost dental and vision plans
- 5 weeks of paid time off (plus almost a dozen paid holidays)
- Employer-funded retirement
- Free tuition program
- Parental leave
- Mental health and wellbeing resources
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