Director, Digital Marketing
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Job Description
Director of Digital Marketing leading digital strategy execution for a North America data center company. Driving measurable pipeline impact and brand authority with a lean team.
Responsibilities:
- Develop and evolve an integrated digital strategy aligned to pipeline and revenue goals
- Translate company priorities into clear digital channel plans
- Define KPIs across web, paid, organic and AI-powered search
- Deliver executive-ready performance reporting and insights
- Partner with corporate marketing and regional marketing teams to align investments and outcomes
- AI-powered search optimization and AEO implementation
- SEO strategy and on-page optimization
- Paid media oversight and optimization (Google Ads, LinkedIn, display, 6sense alignment)
- Digital launch coordination
- A/B testing and conversion optimization initiatives
- Execution may be supported by an agency and internal team members, but this role remains actively involved in build, review, optimization and performance improvement.
- Own website roadmap, UX improvements and conversion optimization strategy
- Coordinate with agency partner on enhancements and updates
- Lead experimentation initiatives to improve conversion performance
- Ensure the website functions as a demand-generation engine, not just a publishing platform
- Partner with content team to ensure website is optimized for customer journeys and conversation
- Ensure content on website is updated as needed
- Provide social media strategy and performance; ensure day-to-day execution is effective. Manage all social accounts.
- Publish social media content in alignment with editorial calendar
- Oversee blog platform and content alignment across campaigns, social and blog
- Shift focus from volume-based posting to high-impact visibility and authority
- Guide and elevate the performance of our social accounts
- Lead and develop the Marketing Operations Senior Manager and Marketing Specialist
- Ensure clear role delineation to maximize efficiency
- Manage digital vendors and technology platforms (HubSpot, analytics, advertising platforms, etc.)
- Continuously evaluate tools and AI applications that improve scale and impact
Requirements:
- 8+ years of B2B digital marketing experience
- Experience in infrastructure, data center, cloud, network or complex technology environments preferred
- Demonstrated success balancing strategy with hands-on execution
- Strong expertise in AEO, SEO, SEM, paid social, website optimization and analytics
- Experience working with marketing automation and CRM systems
- Knowledge of applicable Canada privacy laws, email compliance, SPAM and Quebec regulatory requirements
- In depth knowledge of WCAG & AODA compliancy for web design
- Data-driven and commercially focused
- Technically curious, especially around AI applications
- Strong prioritization skills in resource-constrained environments
- Proven ability to operate effectively in lean team environments
- Player-coach mindset but also a service mentality as relates to the full company
- Excellent communication, collaboration and relationship building skills
- Strong writing skills for social platforms (short form content)
- BA or BS degree or equivalent experience.
Benefits:
- Medical, dental, and vision insurance
- Company paid Life Insurance
- Voluntary supplemental life insurance
- Flexible spending account
- Health savings account
- Non-accrued PTO
- Short- and Long-Term Disability
- Company paid holidays
- 401k Retirement Plan with employer match
- Mental Wellness Benefits
- Tuition Reimbursement
- Paid Parental Leave
- Employee Discount Marketplace
- Employee Recognition Platform
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