Director of Channel Marketing
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Job Description
Director of Channel Marketing leading global marketing strategies across NorAm, EMEA and APAC at Keeper Security. Elevating partner engagement and building scalable marketing programs.
Responsibilities:
- Develop and own Keeper’s global channel marketing strategy, ensuring alignment with corporate goals and regional sales priorities
- Lead, mentor and develop a global team of channel marketing professionals
- Establish frameworks, processes and KPIs for scalable channel marketing execution across all regions
- Drive integrated go-to-market strategies that support reseller, distributor and MSP partners
- Collaborate with channel sales leadership to ensure joint revenue goals, partner tiers and program initiatives are supported by comprehensive marketing plans
- Oversee the creation and global rollout of partner enablement materials, welcome kits, onboarding programs and campaign-in-a-box resources
- Evolve Keeper’s partner portal content strategy, ensuring alignment with top priorities, product launches and regional needs
- Support development and execution of global partner programs, incentives, MDF utilization and partner co-marketing initiatives
- Lead the planning and execution of global multi-touch channel campaigns to drive pipeline, deal acceleration and partner engagement
- Guide co-branded marketing efforts with resellers, distributors and MSPs across digital, email, events and content
- Oversee regional events, tradeshows and virtual webinar programs, ensuring consistent brand presence and measurable outcomes
- Create and manage the global channel marketing calendar, ensuring timely communication and cross-functional alignment
- Partner with product marketing, creative, digital, content and sales operations to support channel-focused messaging and assets
- Analyze campaign performance, partner engagement and ROI to inform quarterly planning, budget allocation and long-term strategy
- Monitor industry trends and competitive developments to evolve Keeper’s channel marketing approach
Requirements:
- Demonstrated success leading and developing global teams
- Expertise in channel ecosystems including resellers, distributors and MSPs
- Proven ability to build and scale partner marketing programs, campaigns and enablement assets
- Experience managing global marketing budgets and MDF programs
- Strong project management and organizational skills with the ability to balance multiple priorities across regions
- Excellent written and verbal communication skills with a partner-first mindset
- Experience using marketing automation systems, CRM platforms and partner portals (e.g. Salesforce, HubSpot, Magentrix)
- Highly analytical, with experience reporting on pipeline influence, campaign performance and partner ROI
- Ability to work in a fast-paced environment and collaborate cross-functionally with marketing, sales, product, operations and leadership
- Experience in cybersecurity, SaaS or technology markets preferred
Benefits:
- Medical, Dental & Vision (inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401K (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above-market annual bonuses
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