Senior Lifecycle Marketing Specialist
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Job Description
B2B lifecycle marketer driving demand for Zillow Rentals through full-funnel programs and collaboration with sales and marketing teams. This role enhances pipeline performance and accelerates partner growth.
Responsibilities:
- Design and execute scalable lifecycle programs spanning MQL → SQL → Opportunity → Closed-Won → Retention
- Diagnose conversion gaps and friction points across the funnel and implement data-backed improvements
- Improve pipeline velocity, lead-to-opportunity conversion, and revenue contribution
- Develop segmented, multi-touch nurture programs aligned to buying stage, persona, and cohort
- Create re-engagement campaigns to activate stalled or aging leads
- Continuously test messaging, timing, channel mix, and offers to improve performance
- Partner with Event Marketing and Demand Gen to maximize event ROI
- Design pre-event, at-event, and post-event nurture streams
- Operationalize event lead capture, scoring, segmentation, and pipeline follow-up
- Scope and implement automated lifecycle journeys within Salesforce/Pardot, Marketo, HubSpot, or similar platforms
- Leverage dynamic content and cohort-based personalization strategies
- Collaborate cross-functionally to ensure accurate tracking and reporting
- Use pipeline metrics, attribution reporting, and lifecycle dashboards to evaluate impact and merchandise efforts
- Translate insights into clear recommendations and optimization roadmaps
- Tie marketing activity directly to pipeline and revenue outcomes.
Requirements:
- 3–5+ years of B2B lifecycle, CRM, or demand generation experience in a revenue-driven organization
- Strong working knowledge of B2B funnel mechanics, pipeline metrics, lifecycle stage definitions, and revenue attribution
- Demonstrated experience building and optimizing segmented automated nurture programs that convert
- Event marketing campaigns
- Hands-on experience with a B2B marketing automation platform (Salesforce/Pardot, Marketo, HubSpot, etc.)
- Proven track record of improving MQL-to-SQL conversion, accelerating pipeline velocity, or increasing closed-won rates
- Strong analytical mindset; comfortable working with tools like GA, Databricks, Salesforce reporting, or similar
- Experience building and troubleshooting HTML email templates and writing marketing copy.
- Comfortable operating in ambiguity and building programs from the ground up
- Strong cross-functional collaborator with Sales, Product Marketing, and Marketing Operations
- Clear, confident communicator with strong project management skills.
Benefits:
- Equity awards based on experience, performance, and location
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