Products & Marketing Innovation Director
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
New Products & Marketing Innovation Director leading paid marketing for DTC products at Ethos Life. Overseeing strategy and execution amidst rapid product launches and growth.
Responsibilities:
- New DTC Product Ownership: Lead paid marketing for all of our new DTC products, currently IUL and annuities, with more products launching in H2 2026. Own the paid strategy and roadmap end to end, from pre-launch positioning translation through scale. Partner with product and brand on positioning, with creative on output, and with analytics on measurement.
- Autonomous Execution: Run the paid program for new products with strategic input from leadership, not day-to-day direction. Make the calls on budget allocation, channel mix, testing roadmap, and creative direction. Bring proposals and decisions forward, not open questions.
- Cross-Channel Strategy: Lead the cross-channel strategy for new products across Meta, Search, YouTube, TikTok, and other paid channels. Make sure what one channel learns this week gets implemented by the others next week.
Requirements:
- Proven Track Record: Demonstrated success in-house at a high-growth, direct response B2C startup. Fintech or Insurtech experience preferred. Track record of bets that paid off, not just running the playbook well.
- Deep Paid Marketing Experience: Minimum of 10 years in paid marketing, including 7+ years where paid user acquisition was the primary growth driver. Deep platform expertise across Meta, Search, YouTube, and TikTok.
- New Product Launch Experience: Demonstrated experience leading paid marketing for new product launches or new business lines, ideally more than once.
- Strategic Judgment: You make sound calls without needing to escalate every decision. You know which trade-offs matter, which tests are worth running, and when to kill something.
- Strategic & Hands-On: You are equally excited by high-level strategy and the in-the-weeds work of building, testing, and shipping. You don't want a team to manage. You want to do the work.
- Measurement Rigor: Strong command of MMM, incrementality testing, geo lift, and DR measurement under signal loss. You know how to read what's real versus what's noise.
- Creative Taste: Strong instincts for what good DR creative looks like. You can talk to a copywriter and a data scientist in the same hour.
- Operational Agility: Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment.
- Technical Proficiency: Advanced Excel and BI tools (Tableau or similar). Comfortable working with analytics and engineering partners on platform requirements and measurement needs.
Benefits:
- Benefits not explicitly listed but mentioned concerning compensation on the company's website.
- Additional compensation may include bonuses, equity, and other benefits as outlined on the company's careers page.
Similar Jobs
Marketing Success Specialist
Marketing Success Specialist supporting financial advisors as a dedicated partner in their digital content marketing efforts. Managing client relationships and executing personalized strategies within FMG platform.
Assistant Marketing Manager
Assistant Marketing Manager supporting the Senior Marketing Manager in campaign management and internal communications at ePromos. Driving project execution and overseeing email marketing initiatives.
Marketing Manager
Marketing Manager at Dealpump responsible for producing ad creatives for the U.S. market. Role includes learning advertising scripts, designing creatives, and video editing.
Associate Manager, Consumer Integrated Marketing – New Verticals Habituation
Associate Manager leading consumer integrated marketing strategies for DoorDash's New Verticals. Focusing on building customer engagement and retention across various categories.
Senior Amazon Marketing Strategy Manager
Senior Amazon Marketing Strategy Manager leading strategic marketplace initiatives and eCommerce growth for McKesson's Consumer Markets team. Driving performance and advertising efficacy across Amazon Marketplace and its brands.
Field Marketing Specialist
Field Marketing Manager driving growth for Raptor Maps’ field marketing initiatives. Overseeing events and campaigns to enhance brand presence and customer loyalty within the solar energy sector.
Client Delivery Intern
Client Delivery & Marketing Intern at Limetree, supporting healthcare-focused client delivery and research tasks. Gaining exposure to account management, strategy, and behavioral science in a marketing agency setting.
Senior Associate – Marketing Automation
Marketing Automation Senior Associate focusing on brand marketing and communications campaigns at EY. Supporting projects with tactical execution, process improvements, and stakeholder collaboration.
Client Delivery, Marketing Strategy Intern
Client Delivery & Marketing Strategy Intern at Limetree supporting real client work in healthcare and marketing. Conducting research and developing materials while collaborating with cross-functional teams.
Commercial Marketing Manager
Commercial Marketing Manager focusing on lead generation and marketing performance for insurance brands in the UK and expansion markets. Collaborating with teams to improve sales and conversion rates.
Marketing Specialist Intern
Marketing Specialist Intern supporting the marketing team in campaigns, events, and content creation at Cutsforth LLC. Focus on social media, event planning, and learning marketing practices.
Project Marketing Manager
Project Marketing Manager overseeing internal project delivery at a US-based agency specializing in marketing solutions. Ensuring high-quality execution and leveraging AI-driven efficiencies across teams.
Marketing Intern
Marketing Intern at RBRO Solutions assisting with marketing campaigns, content creation, and event coordination in a dynamic tech team.
Marketing Coordinator
Marketing Coordinator at WSI Technologies building internal marketing function. Involved in campaign execution, content creation, and demand generation in B2B/B2G environment.
Senior Marketing Automation Consultant
Marketing Automation Consultant leading programs in Marketo and Salesforce for innovative marketing teams. Responsible for optimizing inbound lead traffic and ensuring data-driven decision-making.
Senior Marketing Automation Consultant
Marketing Automation Consultant focusing on lead traffic using Marketo and Salesforce. Collaborating with innovative teams and optimizing marketing strategies.
Lifecycle Marketing Manager
Manage global industry marketing campaigns and customer engagement for Company for Startups Program. Collaborate with internal stakeholders and outside agencies for comprehensive marketing strategies.
Marketing Manager
Marketing Manager for Metsä Tissue focusing on B2B marketing and strategy implementation in the Nordic region. Leading local activities and campaigns while ensuring high-quality communication throughout the customer journey.
Marketing Manager
Marketing Manager supporting the Marketing function for Unify America’s Civic Gym program. Driving lead generation and content creation alongside the Director of Marketing.
Marketing Manager
Marketing Manager working with sales team to drive regional campaigns for security solutions. Organizing events and crafting local marketing strategies in alignment with central marketing department.