Field Marketing Specialist
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Job Description
Field Marketing Manager driving growth for Raptor Maps’ field marketing initiatives. Overseeing events and campaigns to enhance brand presence and customer loyalty within the solar energy sector.
Responsibilities:
- Own end-to-end production of our annual industry conference (RaptorCon), from venue and speaker programming through attendee acquisition, on-site experience, and post-event nurture & engagement.
- Own strategy, execution, and ROI for Raptor Maps' presence at industry conferences, in-person events, and virtual programs.
- Build a repeatable playbook that turns each show into a multi-touch pipeline campaign.
- Work hand-in-hand with sales and customer success to make sure every event ties back to real business impact.
- Design and run concentrated, account-based experiential campaigns aimed at a focused set of priority accounts at any given time.
- Partner with sales to build the target list and align on on account strategy.
- Orchestrate the right mix of in-person touchpoints, executive moments, and follow-through to move named accounts into pipeline.
- Establish a measurement framework to help refine programs based on performance data and qualitative feedback.
- Own Raptor Maps' swag program and the in-person touchpoints that drive customer loyalty, such as onboarding kits, the gear we bring along on customer site visits, milestone gifts, and surprise-and-delight moments that turn happy customers into vocal ones.
- Get creative with the what, when, and how; and create intentional moments that strengthen relationships.
- Partner with sales and customer success to deliver those moments at the right time to strengthen our customer relationships.
Requirements:
- 4–6 years of B2B field, events, or experiential marketing experience with direct end-to-end ownership of programs (strategy, execution, measurement).
- Track record of in-person programs that drove measurable, attributed pipeline.
- Strong production instinct, with vendor and budget management chops.
- Ability to work fluently across different teams – sales, customer success, marketing, and adjacent technical teams – and pull a campaign or program together.
- Marketing systems fluency, with HubSpot preferred.
- Hands-on experience running account-based programs in close partnership with sales.
- Experience producing or owning a proprietary multi-day conference of 100+ attendees (speaker programming, sponsor management, run-of-show).
- Customer advocacy or customer marketing experience.
- Solar, climate tech, energy, or B2B SaaS-for-industrial-markets experience.
- Existing vendor relationships with agencies, contractors, swag/gifting platforms (Reachdesk, Sendoso, Postal), and solar industry conference operators.
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