Vice President – Marketing
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Job Description
Vice President of Marketing leading product marketing and account-based field marketing at Gainwell. Focused on strategy and execution to deliver tailored solutions in public health and Medicaid.
Responsibilities:
- Oversee and integrate the work of Product Marketing and Field Marketing/ABM Strategy to create unified marketing strategies for Gainwell’s solutions, ensuring alignment with company goals and market needs.
- Develop and lead the go-to-market plans for Gainwell public health and Medicaid solutions, focusing on positioning, messaging, and differentiation across both product and account-specific marketing campaigns.
- Work closely with product management, sales, account leaders, and sector growth leaders to ensure that marketing efforts support both broad product initiatives and targeted ABM programs for key state accounts.
- Ensure that core messaging and value propositions are consistent across all product and account marketing initiatives, effectively communicating the value of Gainwell’s solutions to public sector decision-makers.
- Lead a Field Marketing/ABM team to tailor product messaging for specific state accounts, ensuring personalized marketing efforts align with broader company objectives.
- Lead the development of marketing assets, campaigns, and sales enablement tools that support both product-level and account-level needs, providing the Field Marketing team with resources to target decision-makers effectively.
- Leverage insights from Field Marketing/ABM and product teams to refine go-to-market strategies and continually improve positioning based on market feedback, competitive analysis, and customer needs.
- Define and track key performance indicators (KPIs) across product marketing and ABM initiatives, ensuring campaigns and strategies deliver measurable impact on growth and customer engagement.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
- 10+ years of experience in marketing, with a focus on product marketing and ABM strategies
- Proven track record of successfully leading go-to-market initiatives for complex solutions, preferably in the healthcare public sector industry
- Strong leadership and people management skills, with experience managing both product and field marketing teams
- Proven experience with account-based marketing
- Exceptional communication and presentation skills, with the ability to influence cross-functional teams and senior stakeholders
- Deep understanding of marketing technology, including CRM and marketing automation tools (e.g., Salesforce, Marketo, HubSpot)
- Experience in managing marketing campaigns for state or government agencies is a strong plus
- Data-driven mindset with strong analytical skills and the ability to measure the success of marketing initiatives.
Benefits:
- flexible vacation policy
- 401(k) employer match
- comprehensive health benefits
- educational assistance
- leadership and technical development academies
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