Senior Amazon Marketing Strategy Manager
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Job Description
Senior Amazon Marketing Strategy Manager leading strategic marketplace initiatives and eCommerce growth for McKesson's Consumer Markets team. Driving performance and advertising efficacy across Amazon Marketplace and its brands.
Responsibilities:
- Lead Amazon marketplace strategy for assigned brands, with a focus on revenue growth, advertising performance, and competitive positioning
- Manage and optimize Amazon Advertising programs across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
- Oversee key Seller Central activities, including catalog health, listing optimization, A+ Content, Brand Registry, and marketplace performance drivers
- Translate data such as keyword trends, search performance, CPC, ROAS, and conversion metrics into actionable business recommendations
- Manage and optimize a multi-million dollar advertising budget to improve return on investment and marketplace growth
- Build testing roadmaps and support structured experimentation to improve performance over time
- Lead customer-facing business reviews and QBRs , using data and storytelling to communicate performance insights, forecasts, and recommendations
- Partner with analytics and cross-functional teams to support reporting, forecasting, variance analysis, and performance narratives
- Monitor market trends, competitive activity, and category performance to identify opportunities and risks
- Help establish scalable processes, clear accountability, and operational rigor across marketplace planning and execution
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field , or equivalent combination of education and experience
- 7+ years of professional experience in eCommerce, digital marketing, marketplace strategy, performance marketing, or related fields
- 5+ years of digital marketing or eCommerce experience, including 3+ years supporting Amazon Marketplace / Amazon Advertising
- Hands-on experience with Amazon Seller Central and Amazon Advertising
- Experience managing marketplace performance strategy, advertising campaigns, or eCommerce growth initiatives
- Experience analyzing performance metrics such as ROAS, CPC, conversion rate, keyword performance, and sales trends
- Experience presenting recommendations and performance insights in customer-facing meetings, business reviews, or QBRs
Benefits:
- competitive compensation package
- annual bonus opportunities
- long-term incentive opportunities
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