Director of Growth Marketing – Paid Acquisition, AI-Native Growth Builder
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Job Description
Director of Growth Marketing at Docplanner, leading AI-driven patient acquisition strategy across multiple channels and markets. Building automated systems for performance and growth in healthtech.
Responsibilities:
- Own the end to end patient acquisition strategy across paid channels and all countries
- Define growth targets, CAC/LTV models and scalable acquisition frameworks
- Balance short term performance with long term brand and market expansion
- Identify new growth levers, channels and partnerships
- Decide where to scale, defend or experiment based on market maturity
- Own day-to-day performance across: Google, Meta, Influencers, affiliates and partnership, and potentially upper funnel channels
- Manage budget, pacing and performance targets
- Ensure strong execution across multiple countries in Europe and Latam
- Build this system from scratch, using what AI can bring today and partnering with our tech team
- Design and implement an AI-driven acquisition system where the majority of campaign management, creative production, testing and optimization is automated
- Partner with data teams to improve: attribution models, experimentation velocity and performance reporting
- Lead pilot programs for new acquisition channels
- Create and lead a small, high-leverage team to accomplish the mission
- Coach and manage the team ensuring strong talent density, innovation, speed and performance.
Requirements:
- Proven senior level experience in performance/growth marketing in marketplace on the consumer side
- Track record of replacing manual marketing workflows with automated or AI-driven systems
- Deep interest in AI and a strong point of view on how it will transform performance marketing
- Experience owning + 3 M Eur global media budget
- Strong hands experience with Google and Meta at scale
- Proven experience running multi market acquisition
- Experience managing teams/complex organization
Benefits:
- Long-term incentive Share Options plan
- Flexibility and work-life balance
- Remote or hybrid work model with or hub in Warsaw; Flexible working hours
- 20/26 days of paid time off (depending on your contract)
- Additional paid day off on your birthday or work anniversary (you choose what you want to celebrate)
- Health comes first Private healthcare plan with Signal Iduna for you and subsidized for your family
- Multisport card co-financing for you to have access to sports facilities across Poland
- Access to iFeel , a technological platform for mental wellness offering online psychological support and counseling.
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