Director of Growth Marketing – Paid Acquisition, AI-Native Growth Builder
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Job Description
Director of Growth Marketing at Docplanner building AI-first patient acquisition engines across multiple countries. Leading strategy, innovation, performance, and team creation for growth marketing.
Responsibilities:
- Own the end to end patient acquisition strategy across paid channels and all countries
- Define growth targets, CAC/LTV models and scalable acquisition frameworks
- Balance short term performance with long term brand and market expansion
- Identify new growth levers, channels and partnerships
- Decide where to scale, defend or experiment based on market maturity
- Own day-to-day performance across Google, Meta, Influencers, affiliates and partnership, and potentially upper funnel channels
- Manage budget, pacing and performance targets
- Ensure strong execution across multiple countries in Europe and Latam
- Build AI-driven acquisition system where campaign management, creative production, testing and optimization is automated
- Create and lead a small, high-leverage team (to be defined by you) to accomplish the mission
Requirements:
- Proven senior level experience in performance/growth marketing in marketplace on the consumer side
- Track record of replacing manual marketing workflows with automated or AI-driven systems
- Deep interest in AI and a strong point of view on how it will transform performance marketing
- Experience owning + 3 M Eur global media budget
- Strong hands experience with Google and Meta at scale
- Proven experience running multi market acquisition
- Experience managing teams/complex organization
Benefits:
- Share Options plan
- Flexible remuneration and benefits system via Flexoh , which includes: restaurant card, transportation card, kindergarten, and training tax savings
- Flexibility and work-life balance
- Remote or hybrid work model with our hub in Barcelona
- Summer intensive schedule during July and August
- 23 paid holidays, with exchangeable local bank holidays
- Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate)
- Private healthcare plan with Adeslas for you and subsidized for your family (medical and dental)
- Access to hundreds of gyms for a symbolic fee in partnership for you and your family with Wellhub
- Access to iFeel , a technological platform for mental wellness offering online psychological support and counseling
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