Director of Narrative, Organic Social
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Job Description
Creative Director shaping brand narrative across Instagram, YouTube, and LinkedIn for Uscreen. Collaborating with design and product teams to enhance creator engagement and storytelling.
Responsibilities:
- Own the brand narrative across Instagram, YouTube, and LinkedIn
- Define creative direction, content strategy, and publishing standards across all three platforms
- Partner with PMM and Product to shape how features, launches, and the creator economy story come to life on social
- Manage a roster of contractors across UGC, video editing, and social content
- Own creative briefs, production direction, and quality bar across people, projects, and timelines
- Build AI-native production workflows that help the team move faster and scale what works
- Ensure the best organic content flows into paid. Organic and paid should feel like one system.
- Make a key early hire. A Social Media Manager who executes across channels and performs on camera.
- Report on performance and connect content impact to business outcomes
Requirements:
- You've built a brand narrative function before, not just run social accounts
- You think in stories and formats, not just topics and posts
- You have strong creative direction instincts and can raise the bar without doing everything yourself
- You're deeply fluent in Instagram and YouTube as growth channels
- You're comfortable shaping positioning with PMM and Product, not just executing against it
- You've managed contractors and small creative teams and know how to get great work out of them
- You embrace modern creative tooling. You raise quality and output simultaneously.
- You thrive in fast-moving, high-stakes environments.
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