Director of Generative Engine Optimization
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Job Description
Director of Generative Engine Optimization leading AI-search strategy, experiments, and client delivery for Go Fish Digital, an engineering-forward performance marketing agency.
Responsibilities:
- Lead GEO strategy for a portfolio of enterprise and growth-stage clients, connecting AI-search opportunities to business goals
- Translate agency GEO frameworks into roadmaps across technical SEO, content, Digital PR, structured data, and entity optimization
- Design and oversee experiments testing brand visibility, citations, and authority in generative search experiences
- Partner with SEO, Content, Digital PR, Analytics, and Product teams on integrated programs
- Identify changes across AI search platforms and provide actionable recommendations
- Set strategic quality, prioritization, and documentation standards across GEO engagements
- Own senior-level client relationships and explain changes in search behavior and discovery
- Guide account teams through planning, delivery, and performance conversations
- Review GEO deliverables, roadmaps, and reporting
- Turn pilots and wins into repeatable initiatives and case studies
- Manage, coach, and develop GEO Senior Managers and Strategists
- Create workflows, briefs, and quality standards for consistent execution at scale
- Collaborate with discipline leaders to embed GEO best practices across owned-media work
- Support resource planning and staffing for GEO programs
- Partner with Sales and Marketing on GEO scopes, proposals, and thought-starter materials
- Contribute strategic insight to new-business conversations and identify GEO opportunities
- Develop case studies, proof points, and service refinements
- Contribute to internal education on generative search
- Define GEO success metrics, including AI visibility, citations, entity signals, organic performance, and business outcomes
- Partner with Analytics on decision-ready reporting
- Use competitive, content, and entity analysis to prioritize work improving brand presence
Requirements:
- 5+ years of experience in SEO, content strategy, digital PR, or a related search discipline, with demonstrated experience leading client strategy
- Strong understanding of technical SEO, information retrieval, structured data, topical authority, and how LLM-powered search experiences surface information
- Working familiarity with generative search platforms and the evolving ways users discover, evaluate, and trust brands
- Ability to turn ambiguous platform changes and complex data into focused strategies, priorities, and next steps
- Ability to balance innovation with disciplined measurement, using experimentation and evidence to prove value
- Experience managing or mentoring high-performing teams and collaborating across SEO, Content, Digital PR, Analytics, and Product
- Comfortable leading senior client conversations, influencing internal stakeholders, and elevating the work around you
- One-page cover letter required alongside resume; applications without it will not be reviewed
- Unable to sponsor or transfer employment visas for this position
Benefits:
- Competitive compensation
- Flexible work environment
- Medical, dental, and vision insurance
- Unlimited paid time off
- 401(k) with company match
- Company-paid life and disability insurance
- Paid parental leave
- A collaborative culture with autonomy and ownership
- Employee wellness programs and additional perks
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