Director of Search and Discovery
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Job Description
Director of Search and Discovery leading SEO and AI visibility across The Digital Stronghold’s five consumer apparel and accessories brands. Owning technical search strategy, organic growth and AI discovery.
Responsibilities:
- Own organic search and AI-driven discovery across the portfolio
- Set search strategy and standards across five brands
- Decide where search and discovery effort will have the greatest impact
- Partner with brand teams and Product & Technology to execute the strategy
- Grow organic search and AI-referred traffic into profitable, scalable acquisition channels
- Set targets with brand leaders
- Build a search and discovery roadmap for each brand, prioritized by revenue impact
- Manage one shared backlog across the portfolio
- Maintain technical soundness and search-engine and AI-system accessibility across brand sites
- Improve crawlability, structured data, site speed and migrations
- Optimize collection pages, product pages and editorial content for search results and AI-generated answers
- Track brand visibility in AI answers, fix gaps and inaccuracies, and test new approaches
- Create a shared playbook and distribute successful practices across brands
Requirements:
- 8+ years of SEO and search marketing experience
- Experience ideally in ecommerce, with a track record of growing organic revenue
- Experience supporting multiple brands or sites, in-house or at an agency
- Strong technical SEO skills
- Shopify experience
- Experience with Google Search Console, GA4 and a major SEO platform
- Ability to write clear requirements for engineers
- Ability to influence teams without direct authority
- Strong analytical skills
- Ability to turn data into clear recommendations for executives
- Curiosity about how AI is changing discovery
- Eagerness to test new approaches
Benefits:
- Equal opportunity employer
- Shared capabilities in people, finance, technology and operations
- Opportunity to shape search strategy across five distinctive brands
- Opportunity to lead the portfolio into AI-driven discovery
- Values-driven team guided by “Own the outcome,” “Learn and share,” and “Build for the long haul”
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