Director of Paid Performance
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Director of Paid Performance at Onnit Labs overseeing Google and Meta paid acquisition strategies. Responsible for budget management and performance reporting to leadership.
Responsibilities:
- Paid acquisition strategy and in-platform execution across Google and Meta
- New-customer CAC, blended CAC, CAC payback, LTV-to-CAC, subscription attach rate
- Testing infrastructure: incrementality, holdouts, geo tests, creative experimentation
- Channel mix, budget allocation, and weekly performance reporting to CMO and CEO
- Agency relationships once the foundation is rebuilt
- Cross-functional partnership with brand, creative, lifecycle, retention, and finance
Requirements:
- 6 to 8 years in paid media, with at least 4 years at digitally native DTC brands
- Demonstrated ownership of paid budgets at $4M+ annually, ideally in subscription or supplement
- Hands-on operator in Google Ads (Search, Shopping, PMax) and Meta Ads Manager
- Track record of running incrementality tests (geo holdouts, conversion lift, PSA baselines)
- Fluency in Shopify, GA4, customer match, server-side tracking, and modern attribution
- Experience transitioning paid programs between in-house and agency models
Benefits:
- Full medical, dental, and vision benefits
- Basic Life Insurance
- Immediate 401(k) eligibility with company matching
- Unlimited vacation
- Paid holidays
- Flexible workplace policy
- $100/month flexible benefit stipend
- Tuition reimbursement
- Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others
Similar Jobs
Director, Revenue Cycle
Director of Revenue Cycle Management at Guidelight Health leading and optimizing revenue cycle processes. Focused on team leadership, compliance, and strategic planning for healthcare revenue management.
Director, Customer Advocacy
Director of Customer Advocacy at Tempo creating and managing customer relationships and advocacy program. Working closely with Customer Success to enhance customer experiences and brand strength.
Director of Cash Reconciliation
Director of Cash Reconciliation at RethinkFirst responsible for payment posting and reconciliation processes. Ensuring financial accuracy and integrity across the revenue cycle while managing teams.
Director of Billing, RCM
Director of Billing overseeing claim submissions and revenue cycle management operations for a healthcare company. Leading teams and ensuring compliance with billing regulations and workflows.
Senior Scientific Director, Publications – Portfolio Lead
Portfolio Lead managing scientific strategy and content excellence for Red Nucleus in medical communications. Overseeing large accounts and driving scientific strategy and quality standards.
Senior Director – Strategy & Delivery, Alzheimer's/Neurology
Senior Director or Executive Director in Strategy & Delivery, leading clinical trials at Syneos Health. Responsible for customer engagements and executive oversight in drug development.
Director – Client Engagement
Director of Client Engagement driving business growth and client satisfaction for Rimini Street. Leading a team to manage and grow enterprise client relationships across North America.
Assistant Director of Programs, ICHI
Assistant Director overseeing grant-funded programs driving community health outcomes at UAMS. Ideal for strategic thinkers passionate about advancing health equity through project management.
Associate Director/Director, Thought Leader Engagement – Gyn-Onc
Associate Director/Director managing thought leader engagement within Gynecologic Oncology to support the launch of Rina-S. Collaborating with cross-functional teams and ensuring exceptional customer experience.
Director – Thought Leader Engagement, Gyn-Onc
Director of Thought Leader Engagement at Genmab managing oncology KOL relationships. Developing strategies for successful pre-launch and launch activities in Gynecologic Oncology.
Nurse Director – RN
Traveling Nurse Director overseeing healthcare operations in senior living communities across multiple states. Ensuring quality care and managing nursing staff with clinical leadership responsibilities.
Director
Director of FC Operations leading Dallas fulfillment center for Spreetail, driving team efficiency and on-time delivery metrics. Overseeing Walmart channel and team development for operational excellence.
Director of Client Strategy
Director of Client Strategy at Compass Business Solutions managing HR consulting engagements. Leading a team and addressing complex HR challenges across various sectors.
Director, Industry Comms – Pharmacy Benefits
Director of Industry Communications at RxBenefits shaping stakeholder communication strategies during transforming pharmacy benefits landscape. Ensuring clarity during industry legislative reforms and fostering impactful engagement.
Buildings Director – 2 Month FTC
Director of Facilities providing strategic leadership in building operations for Global University Systems across the UK. Ensuring safe, compliant, and customer-focused environments to enhance student and staff experiences.
Director, Leadership Giving
Director of Leadership Giving managing mid-level donors and cultivating relationships for Mercy For Animals. Driving donor engagement and revenue growth through a structured moves management approach.
Director, Leadership Giving
Director of Leadership Giving managing mid-level donor portfolios for Mercy For Animals. Focusing on relationship-based fundraising to cultivate and upgrade donor giving strategies.
Director, Marketplace
Director of Marketplace managing global Amazon business and P&L performance across Seller Central operations. Leading scalable, profitable growth with collaboration across teams and markets.
Associate Director – State Health and Human Services Technology
Management Consulting Associate Director leading teams on State & Local Government engagements. Driving business development and project quality in HHS technology solutions.
Director, Field Force Execution – Strategy
Director of Field Force Execution and Strategy at Viatris focusing on empowering global healthcare solutions. Involves strategic sales support and fostering relationships within the company's framework.