Director of Product Marketing
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Job Description
Director of Product Marketing for a PE-backed enterprise SaaS company focusing on compliance and risk management. Leading product positioning and go-to-market strategy to drive growth.
Responsibilities:
- Own product and portfolio positioning aligned to ICPs, buyer personas, and use cases (CCOs, GCs, Risk, Audit, Compliance).
- Develop clear, differentiated value propositions and competitive messaging across products and segments.
- Translate product capabilities into simple, outcome-oriented narratives and proof points.
- Maintain competitive intelligence: market trends, win/loss insights, battlecards, and differentiation frameworks.
- Lead end-to-end GTM planning for new products, features, and solution launches.
- Partner with Product Management on roadmap alignment, market validation, and pricing/packaging input.
- Define launch strategy, success metrics, and cross-functional execution plans.
- Ensure consistent messaging across demand gen, sales, partners, website, and customer communications.
- Equip Sales with high-impact enablement: pitch decks, talk tracks, demos, ROI tools, case studies, and objection handling.
- Partner with Revenue Operations and Sales Leadership to align messaging to funnel stages and deal motions.
- Support enterprise and strategic deals with tailored narratives and competitive positioning.
- Measure and optimize enablement effectiveness through pipeline influence and win-rate impact.
- Own core product marketing assets: messaging frameworks, solution briefs, use-case narratives, and thought leadership.
- Collaborate with Demand Gen and Content teams to power campaigns with product-led storytelling.
- Ensure consistency and quality across all product-related content and customer-facing materials.
- Act as the voice of the customer and market internally.
- Use industry analysts and customer insights, usage data, and win/loss feedback to refine positioning and GTM strategy.
- Partner with Customer Marketing to support case studies, references, and advocacy aligned to priority solutions.
- Serve as the primary product marketing partner to Product, Sales, Customer Success, and Partners.
- Build and scale product marketing processes, playbooks, and operating rhythms as the company grows.
Requirements:
- 7–10 years of B2B enterprise SaaS product marketing experience.
- Deep domain expertise in third-party risk management, compliance, or GRC, with the ability to speak credibly to compliance, risk, procurement, and legal stakeholders.
- Proven experience leading product marketing strategy and GTM execution for B2B SaaS products in complex, regulated markets.
- Strong strategic thinking paired with hands-on execution; comfortable owning both narrative and deliverables.
- Commercially minded with a clear understanding of B2B selling, pipeline, funnel stages, and revenue impact.
- Excellent cross-functional collaboration and executive communication skills.
- Experience in PE-backed or high-growth SaaS environments is a strong plus.
- Familiarity with Salesforce, marketing automation platforms, and product analytics tools.
- Travel Requirements: ~15–25% for customer meetings, sales kickoffs, internal planning sessions, and industry events.
Benefits:
- A competitive salary that reflects your skills and experience.
- Flexible working hours and the freedom to work fully remotely, while staying aligned with East Coast time.
- The chance to be part of something meaningful - helping to build an ethical and compliant business space around the globe.
- An opportunity to make a real, lasting impact on a rapidly growing company.
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